5 OCTOBER2023W MAN LEADERGLOBAL W MAN LEADERGLOBAL Editor's NoteWomen Rise Up in Marketing GloballyThe global business world is a complex landscape. With trends evolving at the drop of a hat and competition becoming tougher than ever, staying afloat for companies is often a tough battle. One of the crucial weapons required in any organization's arsenal is a sound marketing strategy.The importance of marketing for businesses can hardly be overstated. From helping companies create brand awareness to build a connect with consumers through enhanced engagement, marketing also helps drive growth & profitability. In today's world, it is nearly impossible for companies to survive without a strong marketing strategy in place. With the right tools and strategies in place, companies can gain key advantages such as establishing a strong presence in the market and connecting with the target audience. Marketing is also a field that has been known for being conducive for women professional's growth. As a consequence, we have seen the number of women marketers and CMOs growth rapidly. According to Ad Age, women CMOs outnumbered male CMOs for the first time ever in 2021. 51 percent listed in the Ad Age top 100 advertisers in 2021 were women. In the subsequent year, Fortune 500 companies also crossed this milestone. It was estimated that in 2022, 47 percent of CMOs across all Fortune 500 firms in the US were women. The rise of women in marketing is evident and a much welcomes change. To celebrate the same, GWL shines the spotlight on global women CMOs who have been trailblazers in the industry. One such name is Rima Hani, Founder & Marketing Director. Rima is a seasoned affiliate manager with a strong background in Media and Marketing. As the Founder & Marketing Director of Global Network, she spearheads specialized affiliate marketing services, contributing to business growth and success worldwide. Next up is Wella Mañabo, Chief Marketing Officer, The Rockets Consulting. Wella holds a BSc in Tourism from Southwestern University. With a diverse career spanning Future University Sudan, Advansoft LLC, and Dofreeze LLC, she brings a wealth of experience and expertise to the world of marketing.Read on to know more about these women marketing leaders and their secret to professional success.Do let us know your thoughts. Rachita SharmaManaging Editor
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