More Women in Leadership Positions Beneficial for Business Globally

There is an urgent need for gender parity in workplaces across the globe.

Although women's representation in the overall workforce has increased dramatically over the past few years, yet a lot of ground remains to be covered. Women remain to be grossly under-represented in leadership roles.

Globally, women form less than one third of all leadership roles. Although women in EMEA and LATAM constitute more than 40 percent of all entry level positions, yet their numbers dwindle as they move up the seniority ladder.

The highest numbers of women in leadership come from France (34%) and Sweden (37%). On the contrary, United Arab Emirates (20%), Germany (23%) and the Netherlands (26%) are lagging behind the average.

It still remains exasperating to see women being underrepresented in leadership positions even after witnessing the stark benefits of having more women leader.

We are however hopeful that the global corporate world will course correct and welcome more women in leadership roles.

Till then it is imperative that we highlight the success stories of women leaders who have successfully overcome the gender hurdle at work.

One such woman leader is Anjum Rastogi, Chief Marketing Officer (CMO), Easyrewardz. Anjum, who holds a Bachelor of Arts (Hons.) degree in Economics from Shri Ram College of Commerce, Delhi University, and an MBA in Marketing from S.P. Jain Institute of Management & Research, Mumbai, plays a pivotal role in empowering brands with innovative solutions that transform the customer experience. Under her leadership, Easyrewardz has become a driving force in the CRM and loyalty platform industry, offering cutting-edge solutions that inspire lasting customer relationships.

She is joined by Sudha Adarsh, Technology Leader at Target (ex-Oracle, ex-Tata Consultancy Services). She plays a pivotal role in the technological advancement in every changing world. With a remarkable career spanning over 25+ years, Sudha brings a wealth of experience in Digital and Cloud transformations for various industries. Holding a master's degree from Indian Institute of Technology and having completed the Senior Leadership program at Harvard Business School, she stands as a testament to both technical prowess and leadership acumen.

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