Real estate holds the status of being the most valuable asset in an individual's possession. From an economic standpoint, it stands out as a form of wealth that significantly influences economic indicators. Occupying a prominent role within a top-tier real estate organisation is powerful and comes with a great deal of responsibility. Aresha Real Estate, situated in Dubai, is a boutique real estate firm celebrated for its exclusive transactions and unmatched network of connections. The team is dedicated to delivering top-notch service to clients, ensuring they discover their ideal homes. Recognizing the significance of trust and personal connections in real estate, they consistently exceed expectations to guarantee client satisfaction with their property acquisitions. Aresha Arif, the visionary Founder of Aresha Real Estate Brokers, has achieved extraordinary success by not only delivering high-quality infrastructure to her clients but also assisting them in securing their dream homes and making prudent investments.

During a personal interview with us, Aresha shared insights into the inner workings of the organization, discussed the dynamics of the industry, and outlined her future contributions to the field of real estate.

Guide us through the early years of your life. What were some significant early influences that played a role in shaping your identity as an individual?

I have consistently been academically oriented, excelling in my studies while actively participating in diverse extracurricular activities from school to college. My deep curiosity transforms education into a means of comprehending how things work. This innate curiosity propelled me to pursue a diverse academic profile, encompassing disciplines such as history, hotel management, child psychology, early childhood care, business management, and retail management from IIM Calcutta. Additionally, I earned a Masters in film and television studies. Significantly, my formative years cultivated a keen interest in observing human psychology. Professionally, I navigated artist management, corporate roles, and entrepreneurship.

Marriage ushered me into a culturally rich family, where I actively contributed to my husband's film production business. My emphasis on the significance of customer service, rooted in my background in hotel management, proved instrumental in augmenting our success.

Reflecting on my journey, each experience has shaped me into the entrepreneur I am today, emphasizing the value of understanding and serving customers, and the importance of grasping the market and providing apt solutions.

After a successful career in media, what prompted your move to real estate? Share insights into the decision-making process behind entering this new industry.

The family business in Mumbai, at the core of the Bollywood film industry, did not prove advantageous when I relocated to Dubai. Faced with limited opportunities for the film industry here, my background as a property investor from the age of 26 naturally steered me toward the realm of real estate. Enjoying the role of advising on property investments in Mumbai, my transition to Dubai seamlessly allowed me to continue pursuing this passion. Dubai's real estate, known as an investor haven, offered a promising opportunity.

"Professional relationships turned friendships are more cherished than anything else; money is merely a number & eventually, a byproduct of success"

Earning accolades while working with various real estate firms bolstered my confidence, leading to the establishment of my own firm. Fueled by the trust of investors, the transition was seamless. Working in Dubai is a joy, especially in the thriving real estate industry resilient to challenges like COVID-19. The market attracts a diverse range, from new homebuyers to global investors, thanks to Dubai's welcoming atmosphere and equal opportunities. In essence, my deep appreciation for real estate, coupled with Dubai's unique appeal, defines my entrepreneurial journey.

Could you share insights into the pivotal business lessons you've gained throughout your professional experience that have shaped your entrepreneurial journey?

A crucial lesson learned is the paramount importance of client servicing in any business. Satisfied clients ensure repeat business and become valuable referral sources. Unlike some real estate firms that solely focus on immediate sales, my approach prioritizes longterm relationships and customer satisfaction. In an industry often prioritizing quick deals, emphasizing customer service leads to loyal clients and sustained success. In the dynamic real estate sector, building trust is challenging due to the emergence and closure of numerous companies. Amid prevalent fraudulent activities, establishing trust is a daily challenge with clients and fellow agents. However, in Dubai's business landscape, trust remains vital for success, whether with clients or colleagues in the real estate industry.

Please acquaint us with Aresha Real Estate Brokers. What are the primary fields in which the firm specializes?

We prioritize understanding and respecting our clients' preferences rather than imposing decisions on them. Our focus is on their wants and needs, offering honest advice on wise investment decisions. It goes beyond mere property acquisition; we ensure their satisfaction and safeguard their investments for potential exits and wealth generation. Our expertise includes educating and advising clients. Troubleshooting is a strength; both my agents and I excel in resolving issues related to sales transactions or any concerns regarding real estate investments. Quick thinking is a forte, and clients frequently seek our solutions, reinforcing our commitment to client satisfaction and effective problem-solving.

In your view, what notable accomplishments have marked your professional journey? Additionally, could you share your guiding principles for success?

Since post-college, my victories have arisen from overcoming challenges, mastering skills, and advancing towards higher goals. These triumphs span the media, real estate, corporate, and spa businesses, contributing to my current success. A common thread in my journey is the maintenance of connections with people. My success mantra revolves around 'Built on Human Connections', evident in my enduring relationships since age 18, now integral to my professional life. Money, a byproduct of success, doesn't define my wins; enduring professional and personal connections do, emphasizing genuine relationships in my entrepreneurial journey.

Aresha Arif, Founder, Aresha Real Estate Brokers

Aresha Arif, a successful real estate consultant and entrepreneur based in Dubai with Aresha Real Estate, has a demonstrated history of providing effective property solutions and boasts an award-winning reputation. In the past, she co-founded Fairfolks and A Qube Entertainment, making notable contributions to Indian film production and marketing. Aresha leverages her diverse expertise to excel in Dubai's dynamic real estate market.