Bel's origins lie in a unique blend of cheese production and the Jura region's micromechanics expertise, shaping its DNA over the decades. As the Group diversified internationally, we prioritized proximity to agricultural sources and consumer needs.

Our mission, 'For all, for good,' drives our commitment to creating a more sustainable, healthier, and accessible food model. This is embodied in our dual focus on responsibility and profitability, integrating both financial and non-financial performance into our growth model. In 2024, Bel officially adopted a purpose-driven company status, reinforcing our dedication to providing healthier, sustainable food for all.

Can you share the main roles and responsibilities you oversee as the CEO of Bel Group? What are your primary focus areas for driving the company’s growth?

In recent years, I have led Bel Group's transformation toward a more sustainable and responsible performance model. As CEO, I have established the strategic pillars for a growth model that integrates both financial and non-financial challenges. By guiding the Executive Committee, I am driving this transformation and exploring new sustainable growth opportunities, including accelerated innovation and strengthening our international presence in markets like the USA, China, and India, as well as expanding through new distribution channels like e-Commerce and out-of-home venues.

"Believe That Authenticity Is The Most Essential Quality For Any Business Leader"

My focus is on preparing the company for future challenges, particularly in addressing the fact that food contributes to one-third of global carbon emissions. With a projected need to feed 10 billion people by 2050, we believe that leveraging food's transformative potential can positively impact the planet. By offering accessible, healthier products that are fair to producers and environmentally friendly, we aim to change food behaviors and advocate for food as a human right while combating climate change.

What do you consider your most significant achievements in your professional journey, and what is your ‘success mantra’ as a business leader?

I have experienced numerous successes since joining Bel Group. Our international development has surged, particularly in Asia and the United States, while also fostering growth in our traditional markets. Key areas of progress include innovation and preparing for the future of food, especially in developing alternative proteins. A standout achievement is the acquisition of MOM Group, which includes brands like GoGo SqueeZ, Materne, and Mont-Blanc. This strategic move has proven beneficial, as our brands share a similar DNA. A few years ago, non-dairy products comprised only 15 percent of our portfolio, but now we are thriving in three complementary areas, namely dairy, fruit, and plant-based options. Our goal is to achieve a 50/50 balance between dairy and plant-based offerings in the next decade. More importantly, we've successfully communicated Bel's essence of providing healthier portions of quality food.

For me, the key to success has always been focusing on my core strengths. My passion for driving transformation is one of my greatest assets, guiding my approach. I believe that authenticity is the most essential quality for any business leader.

How do you envision the adoption of sustainability within the global food landscape, and what trends do you expect to gain traction in the industry?

Sustainability is a crucial issue in the realm of food. It transcends being a mere commodity because food is a fundamental human necessity, essential for human development and a key factor in promoting peace. However, food production significantly impacts our ecosystems, with agriculture currently contributing to one-third of global carbon emissions. I believe it can also be part of the solution.

I think that pursuing profit solely for its own sake represents an unsustainable, short-term mindset that can lead to severe consequences. At Bel, we are committed to a different approach by providing nutritious food at affordable prices while ensuring that value is shared equitably within the broader ecosystem.

Looking forward, I anticipate several emerging trends. Performance metrics will likely evolve, requiring companies to balance profitability with responsibility. Without this dual focus, I am concerned that the economic landscape may become unsustainable in the long run.

Cecile Beliot, CEO, BEL Group

Cecile Beliot is the CEO of Bel Group, where she leads the company’s sustainable growth strategy. With a strong background in marketing and management, she has driven significant international expansion and innovation, particularly in alternative proteins. Cecile is dedicated to making nutritious food accessible while promoting social and environmental responsibility.