In Switzerland, the corporate landscape is evolving as more women ascend to CEO positions, injecting diversity and fresh perspectives into traditionally male-dominated boardrooms. Among them is Dr. Sophie Laurenson, whose journey from rural New Zealand to leading Limeburners Bay International epitomizes resilience and determination. Raised in a family winery, Sophie learned the value of quality craftsmanship and innovation amid financial struggles. Her relentless pursuit of education culminated in securing a PhD scholarship, laying the foundation for her entrepreneurial endeavors.

As Limeburners Bay International's Founder and CEO, Sophie embodies authenticity and innovation, challenging norms in the medical device industry and driving meaningful change in healthcare with her unwavering commitment to excellence.

Engaging in an idiosyncratic interaction with The Global women Leader magazine, Sophie shares the imperious details of her journey as one of the influencing leaders in Switzerland. Let’s delve into it.

Could you provide an overview of your career trajectory, highlighting your key areas of expertise as a seasoned business leader?

Beginning with a focus on medical and life sciences in my early education, my path evolved during my PhD at Cambridge. There, I delved into biophysics, bioengineering, and computer science, discovering the exciting realm of medical devices. This multidisciplinary field captivated me with its constant innovation and diverse skill sets required.

Transitioning from academia to industry, I joined Abbott's Research and Development (R&D) department, where I gained invaluable experience in translating research into commercial products. A pivotal moment came when I joined an innovation team, spearheading next-generation product development and engaging with top-level management. These experiences shaped my journey, blending scientific expertise with business acumen in driving impactful advancements in healthcare technology.

"Innovation in healthcare is about forging sustainable solutions that bridge gaps & transform lives globally"

What inspired the creation of Limeburners Bay International, and what are its core areas of focus?

Inspired by my experiences volunteering in Uganda and studying global health, I realized the critical gap in access to life-saving technologies. This realization led to Limeburners Bay International's inception, initially focusing on digital tools for healthcare delivery. However, the COVID-19 pandemic unveiled deeper systemic issues, particularly in medical device accessibility and sustainability. Recognizing the inefficiencies and wasteful practices prevalent in the industry, Limeburners Bay International expanded its mission to address these challenges.

Our core focus now encompasses innovative solutions to enhance healthcare access and ensure the effective utilization and longevity of medical devices in underserved communities. We aim to break the cycle of donation dependency and landfill disposal, fostering sustainable healthcare ecosystems worldwide.

As Limeburners Bay International's Founder and CEO, what are your primary responsibilities and current growth strategies?

My primary responsibility is to ensure the harmonious operation of our two intertwined businesses which are medical technology R&D and consulting services. Balancing these entities is crucial, as each fuels the other's growth and success. Currently, our growth strategy revolves around leveraging our robust R&D portfolio to monetize through consulting services while simultaneously expanding our reach in the medical device industry.

Our upcoming certification as a medical device manufacturer and the launch of MedDev Central signify our transition from startup to an established company. Moving forward, we aim to cultivate thriving communities of medical device innovators and healthcare professionals through MedDev Central, offering essential training, resources and business services to address shared challenges.

What are the key challenges you face as a marketing leader in today's business landscape, and how do you tackle them?

While traditional financing is not a concern due to our bootstrapped approach, the greatest challenge lies in changing perceptions and norms within the industry. There is a prevailing notion of a standard playbook for success, often resistant to innovative approaches and different business models. Additionally, overcoming misconceptions about markets in low and middle income countries, particularly in Africa, poses a significant hurdle. Many view these markets solely as beneficiaries rather than potential customers, hindering our efforts to create sustainable solutions.

To address these challenges, we prioritize education and advocacy, engaging stakeholders to shift perceptions and foster a more inclusive and efficient market landscape. By challenging the status quo and promoting a customer-centric approach, we aim to drive meaningful change and overcome these obstacles.

Reflecting on your professional journey, what standout achievements do you consider your biggest wins, and what principles have guided your success?

My biggest win has been establishing a bootstrapped company in the highly regulated medical device industry, thriving for seven years, even amidst the challenges of the COVID-19 pandemic. Surviving without external funding or government support during this time stands as a major achievement.

My guiding principle has always been continuous learning and skill development. In an industry where expertise is paramount, I prioritize daily learning and seek partnerships with those who can impart knowledge.

A business leader you admire and why: Not a business leader but Mark McCormack's ‘What They Don't Teach You at Harvard Business School’ offers a compelling perspective on the human side of business, emphasizing how interpersonal dynamics shape and propel organizational success.

Message for aspiring women leaders and entrepreneurs: In the unpredictable journey of building a successful business, remember that each endeavor is a unique story woven with resilience, and the courage to chart uncharted territories.

Dr. Sophie Laurenson, Founder & CEO, Limeburners Bay International

Dr. Sophie Laurenson holds a PhD in Biophysics and Bioengineering from the University of Cambridge. She also earned an Executive MBA from Quantic School of Business and Technology and holds a Bachelor of Science (Hons) in Molecular Genetics from the University of Auckland. With extensive experience, Sophie has held pivotal roles at Abbott, and has consulted for many leading medical device and pharmaceutical companies. She is a visionary leader in healthcare innovation, specializing in medical devices, regulatory affairs, and business innovation strategy.