What led you to establish The Matchbox Company? What are your focus areas in terms of driving growth for the company?

The inception of The Matchbox Company was a pivotal moment in my career. Following the sale of my previous venture to Jones Lang LaSalle, I seized the opportuni­ty to create something new, driven by an unwavering passion for crafting innovative and functional spaces, especially for multinational corporations. Currently, we primarily focus on the corporate sector, with nearly 90% of our projects. We're committed to diversifying our clientele and expanding into the retail industry. We're also venturing into the medical sector, respond­ing to Thailand's evolving role as a medical hub in the Asia-Pacific region. The Matchbox Company's growth strategy revolves around diversification, expansion, and adaptability, reflecting our commitment to innovation and leaving a lasting mark in design and functionality.

"Our Resolve To Persist & Adapt In The Face Of Challenges Drives Our Continued Success"

Throw some light on the major business challenges you encounter in terms of leading The Matchbox Company. How do you overcome the said roadblocks?

Leading The Matchbox Company comes with its share of substantial challenges. First, we are strong in our commitment to delivering top-notch service to our cli­ents. Each project demands our utmost dedication, even when unforeseen obstacles arise. Second, maintaining impeccable quality is a perpetual struggle. We metic­ulously oversee both design and construction quality, enhancing health and safety measures, and minimizing defects. Third, adhering to client requirements regard­ing project timelines and budgets can be demanding. The pursuit of meeting these obligations while ensuring flawless project execution requires constant atten­tion. Lastly, adept crisis management is vital, tackling unexpected issues promptly and effectively. Our resolve to persist and adapt in the face of challenges drives our continued success.

In your opinion what are the biggest ‘wins’ that you have achieved in your professional journey so far?

Throughout my professional journey, I cherish signifi­cant achievements, notably The Matchbox Company's organic growth. This growth extends beyond interior design into architectural ventures, broadening our cre­ative horizons. In the next year or two, we aim to com­pete in the prestigious PSI awards, a platform to show­case our innovative designs. I've also set an ambitious goal – to list the company on a stock market segment within 15 years. This vision stems from the belief that creative businesses can carve a unique financial niche, reflecting our holistic approach that combines creativ­ity with business acumen. These milestones highlight our adaptability and unwavering determination in an ever-evolving industry.

What inspired the creation of The Queen Sirikit National Institute of Child Health Milk Bank and its mission?

The creation of The Queen Sirikit National Institute of Child Health Milk Bank was inspired by a profound commitment to the welfare of Thailand's underprivi­leged children. Despite the challenges posed by the pan­demic, our passion for making a difference remained unwavering. The mission was driven by our designer's heartfelt dedication, crafting a space where the purity of mother's milk is symbolized in white, and green exudes freshness and calm. This initiative serves as a sanctu­ary for mothers with excess milk, offering a lifeline for babies in need. We proudly provided construction and furniture, urging clients to support this hospital's vital work.

Jutamat Pattamavipart Narula, Founder, The Matchbox Company

Jutamat Pattamavipart Narula, Founder of The Matchbox Company, is an acclaimed interior design luminary. With a background in interior design from Silapakorn University, she possesses vast experience, including instrumental roles at PDM Design International and Jones Lang LaSalle. Her strong commitment to merging beauty and functionality defines her innovative approach to design.

Role Model - Khun Jareeporn Jarukornsakul, the Chairman of the Executive Committee and Group Chief Executive Officer of WHA Corporation Public Company, is my role model, as her exceptional management skills and strategies consistently inspire me in my professional journey.