Entrepreneurs thrive on the willingness to take risks and a steadfast determination to succeed. This potent combination serves as the driving force behind a brand's growth and expansion. By embracing risks, entrepreneurs seize opportunities for innovation and differentiation, propelling their ventures forward. Meanwhile, unwavering determination provides the resilience needed to navigate challenges and setbacks along the way. Collectively, these attributes enable entrepreneurs like Limor Aloni Segal (Limbo) to pioneer unexplored realms, challenge norms, and ultimately, attain unparalleled success in the fiercely competitive business arena.

Limor Aloni Segal (Limbo), the visionary Founder and CEO of LIMBOSS Beauty, epitomizes the essence of entrepreneurial brilliance and creative ingenuity. With an illustrious career spanning decades in the beauty industry, Limor has emerged as a trailblazer, revolutionizing the landscape with her innovative approach and dedication to excellence.

Below is an excerpt of Limor Aloni Segal’s exclusive interaction with The Global Woman Leader magazine.

Take us through the formative years of your life. What were some key early influences in life that shaped you as an individual?

Since the tender age of youth, the spotlight beckoned me with an irresistible allure. From the outset, my heart resonated with the dream of gracing the stage as an actress. It's a rarity to witness childhood aspirations materialize into reality, yet I remained steadfast. My formative years were a journey of constant determination and passion, laying the groundwork for my eventual ascent into the world of performance arts. Every element, from the intricacies of costume design to the transformative power of makeup, held me captivated. As I entered my twenties, I embarked on a new phase of life where I delved into the roles of both actress and comedian. Through the trials and triumphs of those early years, I honed not only my craft but also my identity. Through this journey today, we stand as proof of passion, perseverance, and purpose.

"The creation of the World's First SPF50 Lipstick, LIMBOSS Stiletto SPF50 Lip­stick happened un­intentionally, but opportunistically"

Take us through your prior journey in the beauty and makeup industry. What were some key lessons that you learned over the years in the industry?

My journey in the beauty and makeup industry commenced with a fervent pursuit of professional education. After completing my formal training, I found myself immersed in the vibrant world of cosmetics, initially at MAC Cosmetics under the esteemed Estee Lauder Companies. Beginning humbly as a makeup artist in-store, I cultivated my skills and passion, gradually ascending the ranks within the company. The environment resonated with me - I relished the interaction with customers, the opportunity to unleash creativity, and the satisfaction of providing exemplary service.

As time progressed, I transitioned into the realm of education within the company, akin to stepping onto a stage where I could impart knowledge and inspire others. This role paralleled my earlier experiences as an actress, fueling my enthusiasm for sharing expertise and captivating audiences. Over a decade of dedicated service, I garnered invaluable insights into various facets of the industry, spanning from product knowledge and service provision to high-profile assignments like fashion weeks and celebrity clientele.

My ascent through the ranks broadened my horizons, exposing me to the intricacies of marketing, business development, and sales. Each role I undertook served as a stepping stone, enriching my understanding and fortifying my resolve. Today, as I reflect on my journey, I am reminded of the transformative power of passion, perseverance, and continuous learning, a journey that has led me to this very moment.

What led you to found LIMBOSS Beauty? Tell us about the underlying idea behind establishing the brand and its key areas of expertise.

The inception of LIMBOSS Beauty stemmed from a culmination of my professional expertise and unbridled creativity nurtured over a decade. I envisioned a brand that not only embodied luxury but also exuded individuality and innovation. With a keen eye for niche markets within the beauty industry, I sought to carve a unique path, infusing my personal flair into every aspect.

LIMBOSS Beauty stands as a testament to this vision - a luxury makeup brand that defies convention and embraces originality. What sets us apart is our commitment to research and development, with our headquarters situated in Singapore, a global leader in innovation. This strategic choice not only underscores our dedication to quality but also showcases the diverse opportunities that emerge from operating in such a dynamic locale.

Our brand's journey is characterized by a fusion of sophistication, creativity, and a relentless pursuit of excellence. We take pride in our origins and the distinctive story behind LIMBOSS Beauty, a story rooted in passion, ingenuity, and the boundless possibilities that lie ahead.

What inspired the creation of the world's first SPF50 lipstick, which gained widespread acclaim?

The creation of the World's First SPF50 lipstick, LIMBOSS Stiletto SPF50 Lipstick happened unintentionally, but opportunistically. My quest began out of personal necessity during vacations, where harsh sunlight or extreme weather triggered cold sores on my lips. Disheartened by the lack of high-SPF lip products without leaving a white cast, I embarked on a mission. Collaborating with my chemist, I demanded a formula combining potent sun protection with a rich colour payoff. Consequently, Stiletto SPF50 Lipstick, with the tagline FIRST IN THE WORLD SPF50 LIPSTICK, available in 15 shades, stands as a prime example of both innovation and essentiality. This creation stemmed not just from cosmetic allure but from a profound understanding of lip health. It's a tribute to preserving youthful lips against sun-induced aging - a facet often overlooked in skincare routines. With this product, we challenge the status quo and champion comprehensive lip care, ushering in a new era of sun protection and beauty.

A business leader’s journey is replete with challenges. Throw some light on the major challenges you encounter as an entrepreneur in the beauty space. How do you overcome the said roadblocks?

As an entrepreneur in the beauty space, one of the major challenges I encounter is the fierce competition saturating the market. With numerous brands spanning prestige, mass-market, and lower-priced segments, distinguishing LIMBOSS amidst this crowded arena requires strategic clarity and strong commitment. Our focus extends beyond short-term gains; we're driven by a vision of enduring success, embodying a marathon mindset rather than sprinting for fleeting victories.

Maintaining the integrity of our brand is paramount. Hygiene, for instance, is a non-negotiable aspect deeply ingrained in our DNA. Our products boast a staggering hygiene orientation, ensuring that each component and packaging solution minimizes contamination risks without compromising on luxury or innovation. Speaking of innovation, it's another pillar of our resilience. From vibratory eye creams to SPF50 lipsticks, every LIMBOSS creation tells a story of groundbreaking formulation and packaging ingenuity, setting us apart in a sea of sameness.

Ultimately, our journey is defined by our unwavering commitment to excellence, innovation, and consumer well-being, a journey fueled by passion and propelled by the enduring allure of our creations.

Take us through LIMBOSS Beauty’s growth journey. How has the brand grown and evolved since its inception in 2019?

LIMBOSS Beauty's growth journey since its inception in 2019 has been nothing short of remarkable. In the initial years, our focus on research and development was pivotal. We meticulously curated innovative components and formulations, prioritizing hygiene and efficacy above all else. Our global website launch in 2022 marked a significant milestone, garnering widespread acclaim from consumers and industry professionals alike. With over 300 points of sale worldwide and a strong presence on leading e-commerce platforms, our brand has swiftly ascended to prominence. We've proudly sponsored prestigious events like film festivals and master classes, solidifying our reputation as an industry leader. Despite personal challenges, including expanding my family (mother of 4 kids) LIMBOSS remains my passion project, a witness to perseverance and the power of surrounding oneself with a dedicated team.

What is your vision for LIMBOSS Beauty going forward? How do you plan to align the brand with evolving trends in the beauty sector?

Looking ahead, LIMBOSS Beauty's trajectory is marked by rapid expansion and global reach. In the forthcoming year of 2024-25, we are poised to venture into the UAE, European, and Asia-Pacific markets, bolstered by enthusiastic responses from consumers and distributors worldwide. Our anticipation extends to establishing retail presences across Europe, a testament to our brand's burgeoning success. As for aligning with beauty sector trends, we chart our course. Rather than merely following trends, we innovate, setting new standards and redefining beauty paradigms. Our commitment to formulation excellence and groundbreaking innovation drives us forward, ensuring that we remain at the forefront of the industry, catering to the evolving needs of today's dynamic and discerning consumers.