The role of women in business has evolved significantly over the years, with more women taking on leadership positions and contributing to various sectors with their skills and expertise. In today's corporate landscape, women are playing integral roles in decision-making, innovation, and driving organizational success. One such leading figure in the business world is Pei-Shan Huang, Director at KAOLU ENTERPRISE. Pei-Shan's journey at KAOLU began right after her graduation. Proximity to her home and a promising job offer drew her to the company. Starting as a sales assistant, Pei-Shan diligently supported her colleagues by inputting essential details into the system, handling invoices, and preparing products for distribution. Within a year, Pei-Shan's dedication and growing confidence propelled her into a sales role. As she became more adept at engaging with customers and showcasing her deep understanding of the company's products, she earned her promotion. However, it wasn't just her professional skills that shaped her journey; it was also her mindset and approach to challenges. Through her experiences and insights, she exemplifies the invaluable contributions of women in driving organizational growth and fostering a culture of excellence. Let’s hear more from Pei-Shan in this one on one interaction.

Walk us through your early years. What were some pivotal experiences that shaped who you are today?

Growing up in a traditional Taiwanese middle-class household, I learned the value of independence from an early age. With both of my parents heavily immersed in their work, I became accustomed to taking care of myself and being responsible for my own decisions. This upbringing instilled in me a sense of self-reliance and decisiveness.

One of the key principles I adhered to was ensuring that my actions didn't cause worry for my parents. Despite the typical distractions and temptations of youth, I maintained a conservative approach, always staying true to my bottom line. However, in my professional life, I am grateful to have had a mentor who encouraged me to think outside the box. They reassured me that no decision I made could jeopardize the company. This guidance empowered me to explore innovative solutions and embrace new approaches, knowing that even if outcomes were mixed, there was always potential for improvement.

Introduce us to KAOLU ENTERPRISE. Share with us the fundamental concept behind the business and its primary areas of expertise.

Established 43 years ago, KAOLU ENTERPRISE specializes in supplying electro-pneumatic components to OEM machine manufacturers. Renowned for its expertise, the company is dedicated to designing, manufacturing, and innovating high-precision fluid control valves. These valves are instrumental in enhancing the performance of industrial automation equipment. All of KAOLU's products are meticulously developed and crafted in Taiwan, underscoring the company's commitment to quality and innovation. With ISO13485 medical-grade certification and a rigorous quality management system in place, KAOLU ensures the reliability and precision of its offerings. The company boasts a prestigious clientele that includes major suppliers to industry giants such as TSMC, Samsung, and Danahar.

Throw some light on the key responsibilities you shoulder as the Director of KAOLU ENTERPRISE. What are your key focus areas in terms of driving growth for the company?

As the Director of KAOLU ENTERPRISE, my primary responsibilities revolve around overseeing the comprehensive sales value chain and driving the development of new markets for our products. In terms of domestic sales, we have implemented a standardized operating procedure tailored to our existing clientele. This encompasses regular and proactive communication with customers, providing on-site support and maintaining detailed records, fostering strong relationships, and identifying key pain points to address. Additionally, we prioritize staying abreast of future trends within their respective sectors to ensure our offerings remain aligned with market demands.

In targeting new customers, we dedicate significant resources to both online and offline promotional activities aimed at enhancing our product visibility and company image. In terms of expanding into new markets, our approach varies based on regional dynamics. In regions where we already have established sales partnerships, we consistently engage with partners through newsletters containing comprehensive product knowledge and applications. Additionally, we ensure prompt responses to potential inquiries from overseas clients to capitalize on emerging opportunities. For regions lacking a distribution network, we actively participate in annual exhibitions to attract potential customers and cultivate local partnerships while bolstering our brand presence.

"Kaolu enterprise has long been recognized as a pivotal solution provider within the industrial automation sector"

Overall, our strategy centers on continuously updating existing customers about our company's strengths and products while demonstrating unwavering commitment to professional customer care. This approach is pivotal in maintaining our position as a top-ranked player in the industry.

What do you envision for KAOLU ENTERPRISE in the foreseeable future? Share with us the primary industry trends you are banking on.

KAOLU ENTERPRISE has long been recognized as a pivotal solution provider within the industrial automation sector. We firmly believe that control and sensing capabilities are integral components across numerous applications. Currently, we excel in the realm of control, having garnered patents for our innovative control elements. Looking ahead, we are poised to broaden our product portfolio to incorporate sensing components. This strategic expansion aims to offer our customers a more intuitive interface and deliver compact solutions with enhanced performance.

In the era of Industry 4.0, we recognize that methods of component control are undergoing significant evolution. As such, we are committed to integrating additional communication methods into our products. This forward-thinking approach will empower our customers to design web-controlled production lines, thus embracing the advancements of Industry 4.0 and facilitating seamless operations within modern industrial settings.

What significant achievements have marked your professional journey thus far, and what guiding principles have fueled your success over the years?

In my career, I've achieved two significant milestones. Firstly, after five years of persistence, I secured a major semiconductor company as a client. Despite initial rejections due to brand loyalty, our superior product performance and cost eventually won them over. They rigorously tested our products and we became their preferred supplier, leading to substantial annual sales growth. Secondly, I spearheaded the implementation of an IT solution to enhance knowledge management within our company and sales infrastructure. By improving data collection and tracking customer activities, we've empowered our sales team to make informed decisions and drive continuous improvement. These achievements exemplify the power of perseverance and proactive problem-solving in achieving professional success.

Pei-Shan Huang, Director, Kaolu Enterprise

Pei-Shan Huang is the Director at KAOLU ENTERPRISE, overseeing sales strategies and market development. With a background in sales and a passion for innovation, she drives growth by cultivating strong client relationships and implementing cutting-edge solutions.