'Diva Dathata Diriyak' Initiative to Provide Specialized Entrepreneurship Training to Women in Sri Lanka

A pioneering partnership between Diva, a leading Sri Lankan laundry care brand, and Women in Management (WIM), is achieving remarkable progress in uplifting women entrepreneurs through the "Diva Dathata Diriyak" initiative.

This innovative program is dedicated to providing specialized entrepreneurship training to women hailing from 22 divisional secretariats in Galle, thereby fostering their growth and success within the dynamic business landscape. Acknowledging the distinct challenges confronted by women in business, the initiative has thoughtfully designed training sessions tailored to address these specific needs.

By extending crucial resources, practical knowledge, and skill-building opportunities, the program not only fosters business expansion but also cultivates a profound sense of self-assurance in women, thereby empowering them on their unique entrepreneurial journey.

The success witnessed during the initial sessions conducted in Dankotuwa, in collaboration with Women in Management (WIM), followed by subsequent sessions in Jaffna, has catalyzed the broadening of the "Diva Dathata Diriyak" training initiative's scope to encompass the vibrant region of Galle. This strategic expansion reflects the program's unwavering commitment to reaching and supporting women entrepreneurs across diverse regions and communities.

In honor of the impressive strides achieved by the participants, a distinguished award ceremony took place on July 20th, 2023, hosted at the District Secretarial Office in Galle. This momentous event celebrated the achievements of female entrepreneurs representing 22 Divisional Secretariats who triumphantly completed the comprehensive training program. This acknowledgment serves not only to validate their diligent efforts but also to inspire them to persistently pursue excellence.

Beyond the act of recognizing accomplishments, the "Diva Dathata Diriyak" initiative underscores its dedication to the ongoing advancement of these entrepreneurs. The program remains deeply engaged with the participants, ensuring continued support and diligent monitoring of their progress as they continue to flourish within their respective spheres.

Additionally, the initiative's commitment to nurturing and propelling women's entrepreneurship transcends mere training. It is manifested through the recognition and commendation of excellence, evidenced by the provision of financial support to the top three outstanding female entrepreneurs. This strategic assistance is poised to elevate their entrepreneurial pursuits to unprecedented heights, facilitating a more substantial impact on their local communities and contributing to the broader economy.

The "Diva Dathata Diriyak" initiative stands as a luminous exemplar of how collaborative efforts, customized training, and genuine recognition harmoniously amalgamate to underpin the empowerment and success of women entrepreneurs. Its comprehensive approach not only stimulates business growth but also equips women to surmount challenges, embrace opportunities, and be harbingers of positive change in their lives and the communities they serve.