Absa Bank Kenya launches Women-Centric Curriculum

On May 29, 2024, a Women's Economic Empowerment and Investment Curriculum has been launched by Absa Bank Kenya in a collaboration through the office of the Women's Rights Advisor and Africa Guarantee Fund (AGF) with The Executive Office of the President in order to empower women entrepreneurs.

Entitled as ‘Empower Her County’, the program has been launched to empower at least 30,000 women-led micro, small and medium-sized businesses across Kakamega, Bungoma, and Vihiga counties. The key focus of the program is to address gender-based disparities to help women out.

It also targets to overcome economic challenges that women entrepreneurs generally face while advancing entrepreneurship. The program will equip them with tools and resources that are needed to upskill their businesses, promote resilience, and thrive in today's competitive business.

Hon. Harriette Chiggai, President's Women Rights Advisor stated during the launch event at Masinde Muliro University, “The launch of Empower Her County Programme is a demonstration of the need to support women-led MSMEs. This is why my Office is partnering with private-sector entities to curate programs that can reach women at the grassroots and the main reason why His Excellency the President created the office of the Women's Rights Advisor, to show his commitment towards every Kenyan woman and girl.”