AFEM launches 'She Impulse' for Female Business Owners in Morocco

Recently, Moroccan Women Entrepreneurs Association (AFEM) has made the announcement of the launch of a new program entitled as ‘She Impulse’ that intends to change the women-led businesses landscape in Morocco.

The program has been launched with an aim towards assisting females in starting and scaling their organisations by providing tools to them so that they can complete and succeed in the realm of business. It is a part of Casablanca-Settat Regional Development Plan that keeps its focus on jobs, innovation, and business growth. 

Leila Doukali, the president of AFEM stated, “This partnership shows how much we value women in business. With the right support, they can drive real change in the economy. Our goal is to build an ecosystem that stimulates innovation and gives women the skills to thrive in key sectors.”

In addition, head of the Casablanca-Settat Regional Council Abdellatif Maazouz added, “A key step in our plan to make women part of the region’s economic success. The focus is on training, mentoring, and access to funding to help women turn their ideas into thriving businesses.”

This new program shall help businesses that are led by women in Morocco while equipping them with certain tools to scale their business.