Amazon Mexico Launches Second Round of "Logralo Online" Program, Focusing on Women-led Small Businesses

Registrations for the second iteration of Amazon Mexico's ground-breaking acceleration programme, "Lógralo Online," are now officially open. This campaign, created specifically for women who run small enterprises, is a joint effort by Amazon Mexico, Socialab Mexico, and Disruptive TV. The main objective of the programme is to strengthen and promote the place of women in the Mexican economy.

According to recent data from 2022, which was supplied by Alegra.com, women between the ages of 25 and 44 have overtaken males as the top entrepreneurs in the last 12 months. An extra 19.08% of the female entrepreneurial ecosystem is made up of young women between the ages of 18 and 24, making up a sizeable 44.14% of this age group. These figures demonstrate the growing impact of innovative and tenacious women in the corporate world.

The main focus of "Lógralo Online" is taking on these difficulties head-on. Selected entrepreneurs may take use of the program's entire package, which includes special training, possibilities for professional coaching, and help with Amazon's selling platform. 562 small companies participated in the programme over the course of five weeks in its first iteration. 120 women were chosen from this cohort, and they gave the programme an exceptional overall satisfaction rating of 9.65 out of 10.

With the participation of 150 additional entrepreneurs, the program's second iteration hopes to increase its effect even further. These selected people will have access to crucial resources that will enable them to grow their companies and adjust to digital sales channels. The list of teachers includes well-known specialists like Juan del Cerro, the creator and CEO of Disruptive TV, and Renata Arvizu, the head of Amazon Mexico's marketplace. Additional experts from the Facilitation Network of Disruptivo TV and Socialab Mexico as well as the Amazon Marketplace will lend their knowledge.

The option for the top 15 participating businesses to present their proposals to a panel of judges is an exciting new feature of this year. The winners of a competition for seed investment funds will be chosen based on these presentations. The total prize money is roughly USD $3,210 for the winner in the first place, over USD $2,300 for the runner-up, and USD $1,460 for the third-place finisher.

By going to the program's official registration page by August 28, interested entrepreneurs can sign up for the programme. On September 11, the Digital Acceleration programme is set to launch. The 15 finalists will be chosen in December of this year, and the final winners will be revealed in January 2024.

Prospective participants must fulfil a number of requirements in order to be eligible, including being the founder and principal investor in their businesses, being registered with the Mexican Tax Administration Service (SAT), and in some situations, being registered with COFEPRIS. Additionally, they should have the required papers to start the sales process on the Amazon platform and must not have previously registered a business on Amazon Mexico.

This programme represents a sizable step towards the inclusion and encouragement of female entrepreneurs in Mexico. The programme, which is supported by one of the biggest e-commerce corporations in the world, provides participants with a special chance to expand and progress their enterprises.

Women-led firms received a significant 30% of all venture capital investments in Latin America, according to data from the Latin American Private Equity & Venture Capital Association (LAVCA). Considering the 16% percentage obtained in 2019, this accomplishment highlights extraordinary progress.

According to the Mexican Association of Private Capital's (AMEXCAP) report on diversity and inclusion in private capital, "91.1% of decision-makers within investment teams are men," with equivalent numbers of 83.3% in venture capital and 99.1% in private equity. The same report, however, emphasises that 97.1% of the funds it questioned recognise the positive relationship between diversity, gender inclusion, and efficient decision-making processes.