Arbonne Appoints Lori Burgher as New Chief Marketing & Growth Officer

International skincare & wellness company, Arbonne International has announced the appointment of Lori Burgher as its new Chief Marketing and Growth Officer.

Lori will be leading the creation of the beauty firm's product innovation strategy, and marketing plans. She will be managing brand visibility initiatives, employing data analytics to enhance customer experiences, remaining responsive to market dynamics, and fostering connections with customers, independent consultants, and business partners, according to the California-based company.

Speaking about her new role, Lori stated "I am thrilled to join Arbonne at such a pivotal time. With new product formulations, cutting-edge technology, and a dedicated focus on sustainability, I look forward to collaborating with our teams to position Arbonne for sustained growth and innovation."

Before coming on board Arbonne, Lori was leading marketing campaigns and growth initiatives for companies in both domestic and international markets with 25 years of experience. She has expertise in brand management, digital experience, customer relationship management, and data-driven decision-making.

Arbonne CEO, Jen Orlando commented on Lori’s appointment and said, "Lori's appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry. Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community."

Arbonne is a multinational marketing company that retails wellness and beauty products that are B-Corp certified and vegan, founded in the 1980s by Norwegian entrepreneur Petter Mørck. It was acquired by Groupe Rocher in 2018, as part of the French company's strategy to push its international growth.