Audrey Kuah Takes on the Role of CEO for Wunderman Thompson in the Asia Pacific

Wunderman Thompson, a prominent WPP agency, has revealed Audrey Kuah as the newly appointed Chief Executive Officer for the Asia Pacific region. Boasting an illustrious career spanning more than twenty years in marketing and advertising, Kuah's wealth of experience across diverse industries and geographical regions uniquely positions her for this pivotal position.

Kuah's prior role as Head of Group Marketing at OCBC Bank showcased her proficiency in propelling growth-centric marketing initiatives. Her adeptness in strategic and innovative thinking, coupled with a deep grasp of consumer insights, empowered her to deliver integrated campaigns that deeply resonated with audiences. A standout highlight was her collaborative venture with OCBC's Group Brand and Communications team in crafting the consumer experience in Decentraland, known as OCBCx65Chulia, an exemplar of her forward-thinking marketing approach.

Commencing her new role in September, Kuah is poised to succeed interim APAC CEO Ewen Sturgeon. Her appointment garnered praise from Mel Edwards, Wunderman Thompson's Global CEO, who lauded Kuah's capabilities to fuel growth in the region. Edwards underscored the value of Kuah's dual-faceted experience, encompassing both client and agency sides, which equips her to adeptly navigate the intricacies of global brand collaboration.

Kuah's prominence extends to her recognition as one of The Drum's Top 100 Digital Marketers in the World in 2019, a distinction earned during her eight-year tenure at Dentsu. This accolade mirrors her unwavering commitment to innovative problem-solving and trailblazing marketing strategies.

Looking ahead, Kuah envisions harnessing the comprehensive capabilities of Wunderman Thompson to elevate creative solutions and cultivate growth across the Asia Pacific region. Her profound comprehension of consumer behavior and industry trends positions her as an adept helmsperson to steer the agency's endeavors in this thriving and dynamic part of the world.

Kuah's dedication to the industry transcends her new role, as she presently contributes to the board of the Singapore Tourism Board and previously held a position at the Intellectual Property Office of Singapore International. The appointment of Audrey Kuah marks a momentous stride in advancing Wunderman Thompson's pursuits in the Asia Pacific, underpinned by her illustrious track record and visionary outlook.