BLACKPINK's Jennie Goes Solo with ODD ATELIER for 2024 Album

BLACKPINK fans are in for a treat in 2024, when Jennie, a respected member of the group, embarks on a solo venture. The amazing singer has announced the release of her debut solo EP under her newly founded label, ODD ATELIER, paving the way for her solo career.

During a recent interview with Lee Hyori on KBS 2TV's Lee Hyori's Red Carpet, Jennie discussed her aspirations and reasons behind ODD ATELIER. The disclosure emphasized her strong desire for creative liberty in her solo endeavours, indicating her goal to release a full-length solo album in 2024—a news that sparked enthusiasm among her fan base.

Reflecting on her development and previous experiences with her previous agency, Jennie stressed the importance of ODD ATELIER in allowing her to pursue distinct creative activities. While she appreciates her seven years with her prior employer, she is now on a path that aligns with her desire for freedom and creative comfort.

Jennie's statement about her desire to release a full-length solo album next year heightens the expectation for her solo career's progression. The episode, part of Lee Hyori's Red Carpet's Seasons series, attempts to provide consolation via music and tales, with Lee Hyori serving as solo MC for the first time in 26 years since her debut.

The opening of ODD ATELIER on December 24, 2023, represents a watershed event in Jennie's career, demonstrating her dedication to pursue individual artistic pursuits outside of BLACKPINK's group identity. BLACKPINK continues collaborative ventures under YG Entertainment as she begins on her solo career with ODD ATELIER, allowing members to explore distinct paths while contributing to the group's continuous success.