Blackpink's Jisoo Goes Solo; Joins Blissoo, Leaves YG Entertainment

Following her choice not to renew her individual contract with YG Entertainment, BLACKPINK's Jisoo has opted to pursue a solo career through her brother's agency, ‘Blissoo’. Jisoo's brother is the CEO of Blissoo, a subsidiary entertainment business operated by Biomom, Inc., according to an exclusive article by K-media, published on January 2.

Jisoo's future agency was first connected to G-Dragon's new company, but the K-media source verifies her association with Blissoo. Notably, Blissoo recently placed a job offering using Jisoo's image while looking for experienced personnel, fueling conjecture.

This move follows in the footsteps of fellow BLACKPINK member Jennie, who previously launched with her label, OA. Jennie has been actively connecting with fans on social media, teasing forthcoming label releases.

In the middle of these developments, Biomom, Inc. declined to comment on the nature of their partnership with Blissoo, claiming, "Defining the company's relationship with Blissoo is complicated." I don't know anything about the CEO's family."

This news comes on the heels of BLACKPINK's decision not to extend individual contracts with YG Entertainment, signaling the end of an era for the worldwide recognized group. Other notable exits from YG Entertainment include G-Dragon's relocation to Galaxy Corporation, as the agency redirects its attention to the burgeoning female group BABYMONSTER.