BreastScreen NSW Campaign to Screen 300+ Women in 2025

• Breast Cancer Doesn’t Wait campaign is providing breast cancer screening to women for free
• More than 300 local women to get life-saving breast screen in 2025

A campaign entitled as ‘Breast Cancer Doesn’t Wait campaign’ has been relaunched by BreastScreen NSW with an intent towards motivating women for having a mammogram, joining 15, 000 women who bravely screened across Nepean Blue Mountains Local Health District, last year.

As per the statement of Sydney West Screening Assessment Service Director Nirmala Pathmanathan, over 300 local women were expected to be detected with breast cancer in 2025. She also said that the time has come when women can book free, life-saving breast screen which will help them to examine numerous aspects of their body.

She said, “For women aged 50-74, a breast screen every two years is the best way to detect breast cancer early before it can be seen or felt. The message is clear – put yourself, and your health first and make breast screening a priority.”

The campaign has been launched in 2023, being refined to reach more number of females, now involves targeted advertising in local government areas, having highest numbers of underscreened women.

Moreover, the campaign encourages females to keep their two-yearly breast screening on priority that’s the best way to diagnose breast cancer at the earliest stage.

In a statement, Cancer Institute NSW CEO and Chief Cancer Officer Professor Tracey O’Brien AM stated, “More than 1,000 women are expected to die in NSW this year from breast cancer and we are determined to support women to detect and treat breast cancer as early as possible. Early detection not only significantly increases a person’s chance of survival to 98 per cent, it can also greatly reduce the need for invasive treatment like a mastectomy.

He added, “I know it can be hard for women to set time aside for themselves in their busy schedules, but breast screening needs to be a priority - an appointment only takes 20 minutes every two years and could save your life.”