Cherie Blair Foundation for Women appoints Flow Communications

In order to promote theHerVenture mobile application in South Africa as well as Nigeria, Cherie Blair Foundation for Women has appointed Flow Communications. Founded in 2008, the foundation caters in the International Trade and Development industry with specialities in Gender equality, Women's economic empowerment, Mentoring, ICT4D, Mobile technology, Women's entrepreneurship etc.

It is committed to eliminate global gender gap in entrepreneurship while keeping an eye for the women entrepreneurs’ future. Till date, the foundation has assisted over 175,000 women to start micro, small and medium-sized businesses and grow it successfully in over 100 countries.

Moreover, the application has been developed by the foundation as a zero-rated (the app can operate offline once downloaded) solution. This serves as a response to the mobile usage habits of African market as well as the high data cost challenges. This app will make sure of seamless functionality even without internet connection.

Flow Communications CEO Tara Turkington stated, “At Flow, we are honoured to implement meaningful communications solutions that really do make a difference in people’s lives. In Africa, we know the pressures that are placed on entrepreneurs, yet we look to them to grow the economy. The HerVenture application delivers real guidance to women who will be driving job creation in the next few years.”

She continued, “Throughout the pitch process with the Cherie Blair Foundation for Women, it was evident that our values and purpose align perfectly with those of the foundation and we are overjoyed to be able to work with them to spread the benefits of this app to thousands more African women.”