DBWC Reveals Key Insights on Dubai's Media & Marketing

The Dubai Business Women Council (DBWC) has issued a thorough report as a result of its maiden Industry-Specific Roundtable discussion, which focused on the vital media and marketing sectors. This ground-breaking effort sought to look into the important economic categories that drive Dubai's corporate landscape.

The study, the result of the joint efforts of industry experts and council members, provides a thorough examination of possibilities, challenges, and development strategies in the ever-changing media and marketing sectors. It provides strategic insights for maximizing the potential of cutting-edge instruments for unparalleled industrial growth.

Industry executives engaged in spirited debates about competitiveness, altering consumer behaviors, financial restrictions, and the future influence of artificial intelligence on communication during the roundtable sessions. The paper also covers the important problem of industry talent recruiting and retention.

The research emphasizes the critical role of social media influencers in Dubai's expansive marketing and media ecosystem. Despite worries regarding their legitimacy, it emphasizes their importance if they coincide with a company's identity and ideals.

The DBWC has stated its intention to organize further roundtable sessions. The second session, slated for November, will focus on the financial services industry, followed by a session in January focused on the technology sector.

The Dubai Business Women Council, founded in 2002 under the Dubai Chamber of Commerce, continues to encourage and educate businesswomen, entrepreneurs, and professionals. It is critical in boosting women's contributions to the UAE economy and encouraging economic development across all business sectors.