Deputy Minister Encourages Women to Cultivate Strong Personal Brands for Success and Leadership

In a compelling call to action, Deputy Minister of Entrepreneur Development and Cooperatives, Senator Saraswathy Kandasami, urges women to embrace the power of personal branding to achieve success and emerge as leaders in their respective fields. Emphasizing the impact of personal branding in challenging stereotypes, breaking barriers, and inspiring others, she highlights how this strategic tool can set women apart, enabling them to make a significant impact and accomplish their goals.

During the launch of the book "From Individual to Brand: A Step-by-Step Personal Brand Guide for Professionals" by acclaimed author Shalini Subramaniam at the Raja Tun Uda Library in Shah Alam, Selangor, Senator Saraswathy delivered a passionate speech, sharing her own personal journey of creating a brand for herself. Drawing from her legal and media background, she highlighted how advocating for various causes through her writing, even in the face of challenges, helped shape her personal brand.

The event also showcased the remarkable success story of Datin Vivy Sofinas Yusof, a Malaysian fashion icon and savvy businesswoman with over a million followers on Instagram. Vivy's adept utilization of personal branding played a pivotal role in building her fashion empire and earned her a prestigious spot on Forbes' 30 Under 30 Asia list in 2017.

During the speech, Senator Saraswathy stressed the importance of leveraging social media to establish and grow personal brands. Social media platforms offer a powerful avenue to showcase expertise, connect with like-minded individuals, and exponentially expand one's business reach.

Author Shalini Subramaniam, known for her expertise in building personal brands for professionals through content creation, thought leadership, and storytelling, shared valuable insights from her book. Shalini emphasized the significance of positioning oneself as a thought leader within a specific niche, creating a perception of exclusivity that ultimately leads to unforeseen opportunities.

In "From Individual to Brand," Shalini delves into the essentials of developing a purposeful personal brand, stressing that personal branding is not confined to celebrities or influencers but applies to individuals from all walks of life. The book, comprising 115 pages and six chapters, provides practical guidance to inspire professionals to craft a thriving online presence, attracting opportunities in both their careers and businesses.

Senator Saraswathy lauded Shalini's efforts in the book, acknowledging her revelation of the secrets to crafting a compelling personal brand that resonates with audiences and creates a lasting impact.

The deputy minister's call to action and the book's valuable insights highlight the growing significance of personal branding in today's fast-paced and interconnected world. As women continue to break barriers and assert their expertise, cultivating a strong personal brand becomes a powerful tool to achieve success, inspire others, and lead in their respective fields.