EA SPORTS FC Names UEFA as Title Partners to Celebrate Women's History Month

Electronic Arts (EA) SPORTS FC, a global leader in digital interactive entertainment industry, announced new sponsorship deal with UEFA in order to celebrate Women’s History Month on March 19, 2024. UEFA has been its long-standing partners and now became title partners of their Women In Football Leadership Programme (WFLP).

WFLP which is supported by IMD Business School, is an annual week-long programme that focuses on advancing the careers of women in the football industry. Since 2014, WFLP has benefited more than 240 women. In 2024, the program alongside the partnership with EA SPORTS FC shall occur in UEFA headquarters which is in Nyon, Switzerland during the month of August while assisting more than 30 women from the football industry.

Andrea Hopelain, GM & SVP of Publishing at EA SPORTS, said in a statement, “Women’s History Month is all about celebrating the achievements of women…… In line with this year’s Women’s History Month theme of inspiring inclusion, we’re really proud to be paving the path for women within our organization and the wider industry to become leaders in the world of football.”

Additionally, Thomas Junod, Head of the UEFA Academy, said, “We are thrilled to welcome EA SPORTS FC as the new presenting partner for our well-established UEFA Women in Football Leadership Programme.”

He added, “This unparalleled initiative champions the advancement of women poised to shape the future of football, offering a dynamic platform for exchange, networking, and empowerment. The inclusion of participants from EA SPORTS will inject fresh, innovative ideas and perspectives into our conversations.”

This program shall give an extensive exposure to the football industry’s women and inspire them to build a future in the same.