Female Athletes Boost Players Fund for VC Empowerment

The Players Fund, a pioneering athlete-led venture capital organization, announced on December 18, 2023, the inclusion of famous female players as new partners. Dame Jessica Ennis-Hill, Eni Aluko, Allyson Felix, Nikita Parris, and Danielle Carter have joined The Players Fund's current roster of athlete investors, a critical step toward empowering athletes on and off the field.

These extraordinary women, each at the summit of their respective sports, have a wealth of experience, from representing their countries at World Cups to winning Olympic Gold medals. They will actively contribute to The Players Fund's vision of engaging female athletes as investors and entrepreneurs, with the goal of promoting diversity and inclusiveness in the venture capital ecosystem.

The Players Fund is a trustworthy platform that allows athletes to invest in venture capital and extend their influence beyond their sporting careers. Olympic legends Dame Jessica Ennis-Hill and Allyson Felix are among the new partners, having previously created their own startups—Jennis, a hormonal health business, and Saysh S—showcasing their prowess as investors and entrepreneurs.

Dame Jessica Ennis-Hill expressed her gratitude for the opportunity to work with her fellow athletes, underlining the objective to empower athletes and achieve significant change in the venture capital space.

The Players Fund's Managing Partner, Fergus Bell, expressed his pleasure at welcome these revolutionary sportsmen, noting that their knowledge moves the business one step closer to developing the premier athlete investor network. The purpose is to help founders and effect significant change in the athletic community and beyond.

Athlete Committee Chair Rowena Samarasinhe emphasized The Players Fund's commitment to democratizing investing options for all athletes, with a special emphasis on helping women athletes and non-traditional investor groups. The inclusion of powerful women to the squad demonstrates a commitment to helping female athletes to take charge of their financial destiny.

The Players Fund is positioned to be a driving force in redefining the venture capital environment and supporting the entrepreneurial ambitions of players from varied backgrounds as it redefines the narrative for female athletes.