Four Local Women-Owned Companies Collaborate to Support Small Companies

Recently, a collaboration between four female company entrepreneurs was established in order to use their networks and expertise to support and assist organisations, startups, and small enterprises on 6^th June.

Tina Anderson, a marketing and events expert; Kristen Johnson, a web designer; Casi Hall, a graphic designer and photographer; and Jordana Halpern, a writer and editor, are the local business owners. Because each of them is a one-woman operation and is familiar with the challenges faced by lone entrepreneurs, they decided to concentrate on serving small enterprises as clients.

“It's us small company entrepreneurs acknowledging the difficult struggle we faced and doing all we can to ease the way for others who will follow in our footsteps”, according to Kristen.

Contracts and invoices will continue to be kept separate, and each partner will continue to run her firm separately. Together, they have developed packages with various service combinations. Customers have the option to only use the services of two or three of the partners. In the sequence that makes sense, all partners participating in a project will meet and collaborate with the customer. The partners themselves get together once a week to talk about their businesses and initiatives.

Instead of mindlessly handing over your work and not knowing who would have it next, Jordana noted that it is incredibly good to just bounce ideas off of each other and know where everyone is with this project.

The team will make a financial contribution to an organisation that supports women for each initiative that makes advantage of the collaboration. Each quarter, partners will decide on a new group to sponsor. The Western New York Women's Foundation comes first. According to Jordana, the partnership has the advantages of working as a team while the female company owners retain the advantages of running their own independent enterprises.

Kristen claimed that ever since she started her web design company in February 2020, she has been considering the concept. Clients would sob as a result of feeling overburdened by having to design and maintain a website, including writing material for the web pages, getting professional pictures, and managing social media.

The lightbulb went on as she grew her network of business partners. "Why can't we set up a partnership where I refer people to these women and also give the client something of quality and help them launch their business?" She spoke.