Hologic's Campaign 'Better is Possible' to Boost Uterine Health Awareness

Hologic, Inc., a worldwide women's health company, has introduced its revolutionary uterine health education project, "Better is PossibleTM," in an effort to address the often-overlooked difficulties encountered by women in their everyday lives.

The campaign will be launched in major cities such as New York, Los Angeles, Atlanta, and Detroit, with the goal of highlighting common yet painful illnesses like as heavy periods, pelvic discomfort, and uterine fibroids, as well as raising awareness of available treatment choices.

Every year, around 10 million women in the United States experience heavy and disrupted periods known as abnormal uterine bleeding (AUB). These disorders cause symptoms such as discomfort, exhaustion, and irregular menstruation periods. Uterine fibroids, which afflict 77% of women during their reproductive years, frequently underpin AUB. Despite their ubiquity, many women are unaware of available treatment options.

The campaign's objective, according to Mary Byerly, Vice President of Marketing for Hologic's Gynecological Surgical Solutions business, is to shatter the silence around uterine health concerns. The "Better Is Possible" program includes a film that depicts real-life experiences of women dealing with uterine health difficulties, urging those who are experiencing similar symptoms to contact their healthcare professionals. BetterIsPossible.com, the campaign's web center, provides tools like as a period symptom survey, discussion guides, and information on viable therapies.

Dr. Danny Younes, an obstetrician-gynecologist in San Diego, emphasized the significance of offering patients alternatives to hysterectomy, highlighting the transformative impact of less invasive solutions for individuals seeking relief from fibroid symptoms without uterine removal.

Beyond patient education, Hologic equips healthcare practitioners with sophisticated uterine-care technologies, including surgical and non-surgical options for tailoring treatment regimens to specific patient requirements.