IAB Appoints General Motors' Shenan Reed to New Chair

• Interactive Advertising Bureau appoints Shenan Reed
• NY-Based IAB welcomes General Motors global chief media officer

In a recent announcement, Interactive Advertising Bureau (IAB) has revealed about the appointment of General Motors global chief media officer, Shenan Reed to the position of new chair of the trade organization’s board of directors.

Founded in 1996, IAB caters in the Advertising Services industry with headquarters in New York, having specialities in Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce.

In addition, Shenan has been a part of General Motors for over a year as Global Chief Media Officer. Prior to joining there, she worked with L'Oréal for nearly 4 years as SVP, Head of Media and at Publicis Groupe as President, Chief Client Officer for almost 3 years. Some of her other career experiences include Wavemaker where Shenan worked for 3 years as President, L’Equipe L’Oreal and at FIT as Adjunct Professor.

IAB CEO David Cohen stated, “Our IAB board of directors plays a pivotal role in shaping the future of our industry. As the digital economy enters a transformative era, bold leadership and innovative thinking are essential to addressing pressing issues and unlocking new potential. Shenan and Alison bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the board. Their significant contributions to the digital advertising community position them perfectly to help guide the industry forward as we address today and tomorrow’s most critical issues, including the creator economy, AI, consumer privacy, measurement and commerce media. I am excited to partner with them as we push boundaries, foster innovation, and create a stronger, more unified industry.”