On February 15, 2024, International Flavors & Fragrances (IFF) gladly announced the elevation of three great perfumers to Vice President Perfumers: Patricia "Patty" Hidalgo, Joa Kim, and Birgit Sijbrands.
Patricia "Patty" Hidalgo, a three-decade industry veteran, joined IFF in 2017 with the purchase of Fragrance Resources. Patricia, known for her unlimited imagination and technical ability, has played a key role in defining new fragrance creation standards, enchanting customers with real aromas inspired by nature and culture.
Joa Kim, who is headquartered in the IFF Singapore creative cluster, has been renowned for her fragrance expertise spanning over two decades. Her enthusiasm for ingredients and perfumery delivery techniques has resulted in the production of countless famous perfumes that are adored by customers all over the world.
Birgit Sijbrands, with a remarkable 28-year fragrance creation record, has been instrumental in generating successful perfumes and building global alliances. Her dedication to teaching and developing talent inside IFF has contributed significantly to the company's success.
The promotion of Patricia, Joa, and Birgit to Vice President Perfumers recognizes their outstanding contributions to scent creativity and commitment to influencing perfumery's future. Their promotions demonstrate IFF's dedication to recognizing and rewarding internal talent.
These three exceptional perfumers symbolize the enthusiasm, creativity, and competence that constitute IFF's perfumery division, and their promotions represent a watershed moment in their separate careers within the firm.
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