Italian Fashion Brand P448 Promotes Lori Sigismondo as Brand President

• Lori Sigismondo has been promoted to Brand President at P448, reporting to Wayne Kulkin, Executive Chairman of StreetTrend LLC.
• She will oversee global strategy and execution for P448, focusing on expanding the global retail presence and enhancing the online shopping experience.
• Lori will also work on strengthening digital marketing.

Apparel and fashion store P448 is excited to announce the promotion of Lori Sigismondo to the position of Brand President, reporting directly to Wayne Kulkin, Executive Chairman of StreetTrend LLC. In this expanded role, Lori will lead the global strategy and execution for P448, with a primary focus on accelerating the brand’s global retail presence. She will enhance digital channels by improving the online shopping experience and maximizing the impact of digital marketing.

Furthermore, Lori will spearhead innovation, sustainability, and craftsmanship in upcoming collections, incorporating bold, unexpected elements while prioritizing sustainable practices across the business. Her leadership will resonate with the increasing consumer demand for ethical luxury.

"I have always flourished in environments that foster creativity and an entrepreneurial mindset, where unconventional thinking drives the best outcomes for the business. At P448, I’ve found that perfect fit," said Lori, P448 is built on community, innovation, and visionary creativity, and I’m excited to continue charting a bold path forward with our talented teams, expanding our reach and shining a spotlight on the brand across the globe."

Lori joined P448 in 2018 as Chief Marketing Officer, leading the redesign of the brand’s website and e-commerce platform, including new localized sites for the UK, Australia, Canada, and Mexico. She also oversaw the opening of P448’s first mono-brand stores in New York and Las Vegas, along with pop-up shops in Miami, Paris, and Boston. She led P448’s Asian market expansion, opening stores in Beijing, Hefei, and Macau, and launching the brand on Tmall. Also she is planning further expansion into European markets.

“Lori joined P448 with a wealth of experience in global fashion leadership and has been instrumental in driving the brand’s growth. Her strategic vision, creativity, and expertise in navigating a competitive market make her the ideal leader to guide P448 into its next phase,” said Wayne Kulkin, Executive Chairman of StreetTrend LLC.

“P448 is proud to be a signatory of the UN Women’s Empowerment Principles, and we remain committed to advancing gender equality and empowering women across the workplace, marketplace, and community.”