Juliana Prather has been named as Chief Marketing Officer at Stylitics, the market leader in AI-powered digital merchandising and styling technologies, with effect from 21st June, 2023. Juliana will work directly with Stylitics' founder and CEO Rohan Deuskar to create and implement the company's worldwide marketing and brand strategy.
Rohan remarked, "We are delighted to welcome Juliana to Stylitics. She is the ideal complement to our organisation due to her expertise and leadership as a worldwide marketing leader in the retail sector. She is aware of the significance of the customer experience for the success of retail as well as the potential of AI-driven retail technology to grow businesses and inspire individuals to dress differently. She will be a valuable addition to Stylitics at this exciting time in our development.”
Juliana joins Stylitics with more than 25 years of expertise in branding and marketing, where she will oversee the company's message and expansion plans, including new retail tech SaaS solutions arriving this autumn. Juliana, who is trilingual, will guide Stylitics' future expansion with her in-depth retail industry expertise and broad understanding of global markets. She has held executive roles and collaborated with some of the most recognisable fashion companies in retail, including Givenchy, Nine West, Superga USA, and Liz Claiborne Inc. Her most recent post was Chief Marketing Officer at the worldwide provider of retail analytics, EDITED. Juliana also broadens Stylitics' already diverse executive team, increasing the company's emphasis on DEI and women's rights. She presently serves on the board of the Girl Scouts of Greater New York and is interested about expanding mentorship programmes for women in tech and retail.
"Stylitics has established itself as a pioneer in retail technology with solutions for putting the needs of the client first. I'm thrilled to be a member of the business at this period of product development and innovation” said Juliana. "I am a firm believer in the company's vision and capacity to reinvent the shopping experience by providing retailers with the tools they need to boost sales and assist their marketing initiatives for both products and brands. I am excited to be a part of Stylitics' team and leadership as they work to improve experiences for merchants and customers.”
With a ground-breaking AI-powered software platform that delivers Inspirational Commerce better product presentations in outfits, shoppable visuals, designed rooms and shops—Stylitics, the market leader in product outfitting and bundling at scale, is leading the next wave of retail technology. The platform's primary solution suggests ensembles and sets in more than 50 billion shopping sessions annually, increasing average order values by 21% and units per transaction by 23% for its worldwide brand and retail clients. With more than 200 million more units sold from more than 4,500 brands and retailers, Stylitics has generated more than $4 billion in additional income for its clients to date.
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