As part of its efforts to increase the AFL’s entertainment appeal to an international audience, the Australian Football League has announced Hollywood-based singer-songwriter Katy Perry to perform at the 2024 Toyota AFL Grand Final’s Telstra Pre-Game Entertainment. Originally slated for September 28 in Melbourne’s renowned MCG, Perry’s act speaks volume about the AFL as a major festival that seeks to bring out talents from different parts of the world, and emulate the NFL’s Super Bowl blitz.
Katy Perry, having gained global popularity and extraordinary achievements in her musical career, was ranked as having more than 115 billion streams and 143 million records sold. Her portfolio consists of notable performances at high-profile occasions like NFL Super Bowl XLIX in 2015 and the ICC T20 Women’s World Cup in 2020 cementing her status as an international icon in the entertainment industry.
Her excitement was apparent when she said, “I am so excited to be going back to Australia and then to be going on and performing for 100,000 of the most passionate fans at the Toyota AFL Grand Final at the MCG in September - Oi Oi Oi!”
AFL Executive General Manager Customer and Commercial, Kylie Rogers also welcomed Perry’s selection as a commitment to improving the Grand Final show. “Katy Perry is a particular highlight to this year’s Grand Final telecast, her performance as the Telstra Pre Game Entertainment is something that fans worldwide would love to watch.”
Telstra Executive Brent Smart highlighted the importance of quality entertainment in the marking of the end of the AFL season. After a record-breaking season, it is our pleasure to have Katy Perry for this year’s Telstra Pre-Game Entertainment who will add spark to the much anticipated Grand Final match.
Speaking at Mushroom Group, Matt Gudinski, and the Chief Executive expressed his views regarding the increasing status of the Telstra Pre-Game Entertainment. The AFL Grand Final is Australia’s biggest sporting event, following spectacular performances by Robbie Williams and KISS, it is great to have Katy Perry booked for 2024.
Fans can expect more announcements about other artists joining Perry for “143” as pre-order comes out and also other activities that the AFL will expand to bring better sports entertainment to the world.
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