Madinah Modest Wear Launches Online Store to Empower Women & Safeguard Cultural Heritage

A pioneering e-commerce fashion initiative "By Women, For Women," Madinah Modest Wear, proudly announces the opening of its new online store, which sells a variety of scarves, hijabs, and accessories.

Madinah Modest Wear was founded by businesswomen Hina Bakht, the founder and managing director of the company located in Dubai, and Nodira Tursunova, the partner and executive director based in Tashkent, Uzbekistan, with the goal of empowering women and preserving traditional heritage. This innovative project represents the continued commercial partnership between the United Arab Emirates and Uzbekistan, two countries wholly committed to advancing the digital economy via cooperation and innovation.

According to Hina, the main goal of Madinah Modest Wear is to give rural and tribal women who live in remote areas real business prospects through its e-commerce platform by using the potential of international collaboration. The site aspires to enhance rural communities while maintaining their unique cultural legacy through digital transformation by exhibiting their ability, skills, and craftsmanship.

The business is dedicated to fair trade principles and provides training and assistance to marginalised populations, notably those in Uzbekistan and other Central Asian countries, to help them become economically independent, boost their self-esteem, and contribute to their long-term development.

From the standpoint of the customer, Madinah Modest Wear seeks to provide women the flexibility and option to express their individual style while upholding their cultural and local values. The firm hopes to become a significant global player in the sector since it understands the increasing need for modest clothing throughout the world.

As the founder and managing director of Madinah Modest Wear, Hina—a highly experienced business and revenue management professional—brings over 20 years of experience in digital marketing and e-commerce. Hina holds a master's degree from the Delhi School of Economics, and she has added to her knowledge and expertise by obtaining specialised certifications from well-known organisations. These credentials include Leadership: Creating Public Value from Harvard University, Blockchain for Financial Services from INSEAD, Online Distribution, Revenue, and Demand Management Specialisation from ESSEC Business School, and AI Applications in Marketing and Finance from the University of Pennsylvania.

Hina emphasised, "Our initiative has a significant beneficial social impact, beginning with the nearby rural community. Madinah Modest Wear seeks to promote economic development, promote entrepreneurship, and bolster the local economy by assisting small enterprises in the community. The expansion of Madinah Modest Wear's portal will give locals several job options, which will be advantageous to people and families in many areas of Central Asia. As a result, their quality of life will improve, and this will help to reduce poverty and advance economic stability. Individuals and families will be able to invest in housing, healthcare, education, and actively engage in the local economy thanks to higher living standards.”

For Madinah Modest Wear, environmental sustainability is a major priority as well. The business is committed to applying sustainable practises throughout all aspects of its operations, including the use of energy-efficient technology, renewable energy sources, and ethical waste management techniques. Madinah Modest Wear wants to maintain the area's unspoiled beauty and save its ecosystems. Madinah Modest Wear proudly offers clothing manufactured from organically grown cotton and silk, which is produced without the use of hazardous pesticides and chemicals, as a way to demonstrate its dedication to developing a greener and more sustainable fashion sector.

The global market for modest clothing is expanding quickly due to rising cultural diversity, changing design trends, and growing consumer awareness of modest clothing. Industry forecasts predict it will increase at a 9.6% compound annual growth rate to reach $484 billion by 2025. Madinah Modest Wear is well-positioned to gain a significant market share in this developing sector because to its emphasis on quality, diversity, and affordability.