Malaysia-Based AFC launches Women-Centric Programme in Asia

By: GWL Team | Saturday, 18 January 2025

Asian Football Confederation launches New Programme
AFC to focus on Asian Woman in Sports
The programme to continue for 6 months

A programme has been launched by the Asian Football Confederation with an intent towards accelerating women’s empowerment in sport while increasing gender equity throughout the Asian continent. This initiative will be hosted online for making a more accessible to everyone. It will continue for 6-long months.

Founded in 1954, AFC caters in the Spectator Sports industry with headquarters in AFC House, Kuala Lumpur, having specialities in Developing & Managing Football for Asia. Basically, it is a governing body of Asian football along with being one of the six Confederations making up FIFA.

In addition, the programme is titled as ‘AFC Empowering Women in Football Programme (AEWFP)’ and will be divided into six modules of topics that includes training and education. It will champion the impact females possess about the history of football in Asia and around the world. For the inductees, the focused area of the programme will be on topics like executive leadership and football business strategy.

Datuk Seri Windsor John, general secretary at AFC stated, “The AEWFP is truly a groundbreaking programme. It aligns with the AFC’s continuous championing and promotion of gender equity, inclusivity and integrity. From a historical viewpoint to contemporary leadership, women have long played, and are playing, a powerful role in shaping the football industry. This programme not only honours their immense contributions but also empowers the next generation. Driving positive, inclusive change and lead the football business into a future of excellence.”

Datuk Seri added, “The AFC places the advancement of the Asian football community as key to realising our Vision of becoming the world’s leading Confederation. The AEWFP is in line with our objective, and we strive to ensure it provides our leaders with the knowledge to continue making impactful decisions that keep to the industry’s best practices, for the betterment of their respective organisations and global football as a whole.”