Mastercard & Entreprenelle Conduct Workshops for Female Entrepreneurs in Egypt

Global payments technology leader, Mastercard, has partnered with Entreprenelle, an organization that aids, links, and educates female entrepreneurs in social and business growth. In a joint effort, Mastercard and Entreprenelle conducted a series of upskilling workshops designed to provide female entrepreneurs with the necessary tools and knowledge to expand and develop their businesses successfully.

The workshops emphasized important topics like E-commerce and payment options, enhancing SMEs' strength with digital tools, issuing SME cards, and the future of customer reward programs. Mastercard's ongoing initiatives to help female entrepreneurs and SMEs demonstrate its dedication to promoting a more diverse and fair digital economy in Egypt and other regions.

Expressing her enthusiasm about the collaboration, Inji Borai, Vice President and Country Manager, Mastercard, Egypt, said“At Mastercard, we believe in the transformative power of women-led enterprises and the positive impact they have on communities and economies. Our partnership with Entreprenelle is a testament to our commitment to empowering women entrepreneurs with the tools and resources they need to succeed. By leveraging our digital solutions and insights, we aim to create a supportive ecosystem that fosters innovation, resilience, and sustainable growth for women-led businesses across Egypt.”

Rania Ayman, Founder, Entreprenelle, added: “We are thrilled to collaborate with Mastercard on this initiative that aligns with our mission to empower women entrepreneurs. These workshops provided invaluable skills and knowledge that are essential for navigating today’s digital economy. Together, we are creating opportunities for women to not only participate in the economy but to lead and innovate within it.”

This collaboration comes at the heels of the launch of Mastercard's 'Her Voice' podcast series in Egypt, a platform created to spark motivation in the upcoming female leaders. The show highlights the experiences of women who are entrepreneurs and innovators in various fields such as business, social impact, cooking, travel, retail, and online commerce.

In a region where female business ownership is increasing, 'Her Voice' aims to be a driving force for empowerment, highlighting the exceptional women spearheading innovation. It emphasizes the great opportunity and ability to bring about change that female-led businesses have, encouraging others to aim high, overcome obstacles, and make a significant difference.