New Manchester City campaign uses free footballs to encourage girls to participate in sports

For the sixth year running, Manchester City's "Same City Same Passion" initiative to encourage diversity and female involvement in football was launched in honour of International Women's Day.

Free footballs will be distributed as part of the "Same City Same Passion" initiative to encourage young females to play football all over the world. By choosing a girl on the Manchester City website who loves football, anyone may participate in the initiative and give her a free Puma football.

As part of the effort, the club has donated more than 6,000 footballs to countries throughout the world since 2018. This year, 315 young female footballers from the UAE participated in the "Same City, Same Passion" campaign.

As part of the campaign last year, the club hosted exclusive pop-up events at Expo 2020 Dubai and Yas Mall in Abu Dhabi with appearances from the first team of Manchester City Women's Karen Bardsley, Esme Morgan, and Laura Coombs, interacting with fans and encouraging a younger generation of women to play sports in the area.