NIKE, Inc & SKIMS Launch New Women's Brand, NikeSKIMS

• NikeSKIMS blends Nike's innovation with SKIMS' inclusive style for all body types.
• The brand introduces a fresh take on training and fitness.
• Products are designed to enhance the body’s natural form and fit every curve.

Sports clothing brand Nike and American shapewear and clothing brand SKIMS have collaborated to launch NikeSKIMS, a brand that combines Nike’s cutting-edge innovation, sports science, and athlete insights with SKIMS’ inclusive style and solutions for all body types. With a shared vision that embraces all forms of athleticism from the elite athlete to the everyday NikeSKIMS will create products designed to fit and enhance one’s body’s natural curves.

Heidi O’Neill, President of Consumer, Product & Brand, NIKE, Inc. says "We're excited to launch NikeSKIMS and shake things up for the next generation of athletes. This partnership combines the strengths of both brands, offering a unique opportunity to disrupt the industry. With our shared passion for innovation, we aim to inspire more athletes to embrace sport and movements with products that make them feel both strong and confident."

NikeSKIMS was created to bring something new and unexpected to the fitness industry, offering a fresh approach to performance and style. The main goal is to invite a new generation of women into fitness with disruptive products that meet their needs.

SKIMS proposed a shared product line after exploring options within the NIKE, Inc. portfolio, including Nike, Jordan Brand, Converse, ACG, and Nike SB. The partnership is rooted in both brands’ commitment to innovation, inclusivity, and breaking boundaries.

"Over the past five years, SKIMS has transformed the intimates and casual apparel industry, championing inclusivity and confidence," says Jens Grede, Co-Founder & CEO of SKIMS. "Now, with our partnership with Nike, we’re set to establish a new standard in active wear. This collaboration will empower individuals to move with confidence and express themselves authentically, blending SKIMS' focus on body confidence and self-expression with Nike’s commitment to athletic excellence."

"Nike and SKIMS share a commitment to innovation and inclusivity, driven by a belief in the power of women," says Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. "This partnership delivers products designed to sculpt and perform for everybody, with every detail thoughtfully crafted. We're excited to unveil our first collection this spring."

"Nike has always supported women athletes," says Amy Montagne, VP/GM of Nike Women’s. "With NikeSKIMS, we're enhancing that support by listening to women globally and offering a unique blend of strength and style, powered by two innovative brands."

NikeSKIMS will launch its first collection in the U.S. this spring, available at select retail locations and on their website. A global expansion is planned for 2026, reaching new markets and retail partners.

Everybody is an athlete.