Nike signs 6-Year Contract Extension with Basketball Player A'ja Wilson

A six-year contract extension has been signed by Nike. The contract was signed with Las Vegas Aces player A’ja Wilson, soon after naming her newest signature athlete. This particular deal is considered as one of the most valuable ones of Nike for a female basketball player. In addition, no specific dollar amount has been mentioned.

A’ja has been a trailblazer for women’s basketball stars’ new generation with first overall draft pick in the year 2018 WNBA draft as well as MVP of the 2023 WNBA finals. As specified by Nike, her signature shoes shall be versatile with a release date for sometime in next year. It will be versatile for on-court play and off-court style.

Moreover, A’ja also plays a part Athlete Think Tank of Nike, founded in the year 2022, bringing numerous female athletes from all across the world to the world headquarters of Nike each year to brainstorm ways with an intent towards advancing sport of women via innovative products. Nowadays, Footwear and apparel companies are looking forward to betting big on women’s sports, specifically after record-breaking WNBA, NWSL and NCAA seasons in the year 2024.

A 3-time WNBA champion Candace Parker becomes the new head of women's basketball at Adidas while Nike recently signed Caitlin Clark of Indiana Fever to a reported eight-year, $28 million deal, including a signature shoe.