Nimbus Media & FBNQuest Join Forces to Empower Women & Led Businesses

Nimbus Media Ltd has teamed up with FBNQuest, the investment banking and asset management subsidiary of FBNHoldings Plc, to launch the Nimbus Aid Project. This strategic partnership exemplifies their shared commitment to empowering women-led businesses by providing crucial advertising and marketing support to enhance brand visibility and credibility.

FBNQuest will collaborate with Nimbus Media to empower 40 women-led businesses, offering them tailored advertising and marketing support to amplify their market reach and solidify their brand reputation.

Wale Adegoke, CEO of Nimbus Media and the Convener of the Nimbus Aid Project expressed his enthusiasm for the collaboration. He believes this partnership signifies a significant milestone for the project and that by combining their expertise and resources, they can uplift women-led businesses, foster economic growth, and contribute to a more inclusive business landscape.

FBNQuest shares this commitment to supporting initiatives that promote sustainable growth and women's empowerment. The partnership aligns seamlessly with their corporate responsibility and sustainability (CR&S) commitment to fostering entrepreneurship, gender diversity and inclusion, and socio-economic development in Nigeria.

Women-led SMEs in Nigeria often face a variety of challenges within the business landscape. Gender inequality and limited access to capital can hinder growth and innovation. Additionally, the struggle to access new markets beyond local boundaries limits growth prospects for many women-led SMEs.

Through the Nimbus Aid Project, Nimbus Media and FBNQuest aim to address these challenges head-on. By providing tailored advertising and marketing support, they hope to bridge the gap for women-led businesses, offering them a platform to thrive in an otherwise competitive market.

This initiative goes beyond business; it's a commitment to leveling the playing field and empowering women to reach their full potential in the world of entrepreneurship. It not only benefits the individual businesses involved but also contributes to the larger goal of creating a more inclusive and equitable business environment in Nigeria. The Nimbus Aid Project sets a strong example of corporate collaboration for a greater societal good.