Pipa Berlocher appointed as CEO of EssenceMediacom for ANZ

Pipa Berlocher joins the performance marketing organization owned by IPG Mediabrands as the new CEO for Australia and New Zealand where the recent boss has been transferred to the position of existing workers of the firm. Pipa served as the President of APAC for the past two years at IPG Mediabrands performance marketing agency Reprise. As the new journey begins, Pipa will move from Singapore to Sydney as she takes over for Crowley in April this year.

While addressing, Pipa said that she is excited about the newly established company which comprises a depth of talent and capabilities. She adores the agency's positioning to offer "Breakthrough Thinking for Brands"

Aimee Buchanan, chief of GroupM in Australia and New Zealand hired Maria Grivas as the CEO, of Mindshare, ANZ in 2022. Pipa became the second CEO to be hired by Aimee from the Mediabrands agency. Adding to this, Matt Scotton left GroupM agency last month as chief product and marketing officer, this is the second high-profile APAC level Mediabrands executive to leave Singapore for EssenceMediacom this year.

Lastly, Aimee stated that she is excited that Pipa will return to Australia to work as CEO of EssenceMediacom. She is all into shaping and evolving the team to make the most of the abilities, talents, and knowledge of the individuals in the development of the firm. Before joining Reprise, Pipa launched the first DWA office in Singapore in 2009 and supervised it until Merkle owned it.