Sheryl Adkins-Green designated as Mary Kay's new Chief Experience Officer

Sheryl Adkins-Green, the chief marketing officer of Mary Kay Inc., has been given the new title of chief experience officer for the venerable cosmetics company.

To anticipate the demands of the company's "Independent Beauty Consultants" and their clients in more than 35 countries, Sheryl shall combine research, data analytics, and trend forecasts in this new position. 

She will continue to oversee Mary Kay's Global Brand Experience Division in addition to the company's in-house creative studio, which is in charge of developing the marketing strategies, materials, social media posts, and digital communications used by the company's salespeople.

According to Nathan Moore, president of worldwide sales and marketing at Mary Kay, "Nothing matters more to us at Mary Kay than a fulfilling journey for both Independent Beauty Consultants and their clients." 

Sheryl is a logical choice to serve as our Chief Experience Officer given her background as a customer-first marketer who places a premium on unmatched customer service. She has a tremendous amount of passion for the Mary Kay potential, and we are excited to watch how her strategic plan will continue to improve the lifestyles of women all over the world.

Since 2009, Sheryl has worked with Mary Kay. Her previous employers included Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods, where she held management roles. She graduated from the University of Wisconsin with a Bachelor of Science in retailing and from Harvard Business School with a Master of Business Administration.

 She is also deeply engaged with Mary Kay's philanthropic organization, the Mary Kay Ash Foundation, which has the dual goals of eradicating violence against women and discovering cures for illnesses that afflict women.