Trishe Goh promoted to Senior Growth Director at Merkle Singapore

In a recent announcement, Trishe Goh has been promoted by Merkle Singapore, a leading data-driven customer experience management (CXM) company and dentsu’s Southeast Asia cluster, as the senior director of Growth. Simultaneously, Sanchit Mendiratta has also been appointed by dentsu as chief growth officer, SEA and managing director of CXM at dentsu Singapore.

Founded in 2009, the firm caters in the Advertising Services industry with specialities in Social Media Marketing, Online Video Marketing, Google Analytics & Social Analytics and what not. Trishe has been working with Merkle Singapore since 2022. Prior to this, she has worked at Happy Marketer, a Merkle company for 6 long years.

In a joint statement, both of them said, “Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground, and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences.”

Adding, “But more importantly, our end-to-end integrated solutions seamlessly marries the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia.”