Verve Super Launches Ethical Investing App to Empower Women in Wealth Building

Verve Super, a groundbreaking superannuation fund designed for women, is expanding its horizons with the launch of an innovative ethical investing app called 'Verve Money.' The company's recent successful pre-Series A funding round, raising $3 million, has paved the way for this new venture.

The 'Verve Money' platform, while open to all, is especially welcoming to women, non-binary individuals, migrants, First Nations people, and other underrepresented groups in the investment landscape. With a focus on promoting diversity, inclusion, and gender equity, the app aims to empower investors to make a positive impact on society through their financial decisions.

One of the distinctive features of 'Verve Money' is its commitment to allocating 20% of its investment portfolio to climate solutions. This includes areas such as renewable energy, education, healthcare, and gender diversity initiatives. On the flip side, the platform avoids investments in companies engaged in labor rights abuses, environmental destruction, tobacco, gambling, pornography, fossil fuels, and weapons, including nuclear and uranium industries.

Investors using 'Verve Money' will have access to a curated list of approved investment options. This includes green and sustainable bonds, renewable energy loans, disability accommodation funds, as well as globally listed companies like Vestas Wind Systems and Beyond Meat.

The success of Verve Super lies in its significant impact on women's lives, which has attracted a notable group of impact-focused investors during the funding round. The superannuation fund goes beyond financial assistance, offering its 25,000-plus members essential tools for navigating various life situations, such as discussions on maintaining superannuation payments during parental leave. Additionally, members can access divorce and career coaches at no additional cost, demonstrating the company's dedication to supporting women's financial well-being throughout their life journey.

The funding round was led by Alberts, an impact-focused family office, who were particularly impressed by Verve Super's commitment to women's economic equality. Kirsty Albert, Director of Alberts, lauded Verve's ethos of being founded, led, and tailored for women, which aligns perfectly with its mission of supporting businesses that contribute to positive social change.

Recognizing the substantial wealth gap between men and women, Verve Super aims to bridge this divide by empowering women to build wealth outside of traditional superannuation channels. The capital raised in the recent funding round will predominantly be invested in launching 'Verve Money,' an investing app designed to provide women with enhanced opportunities to grow their wealth.

Christina Hobbs, Co-founder and CEO of Verve Super expresses her excitement about the app's launch, saying it was a logical next step as members had been expressing interest in such a platform since Verve Super's inception.

Through 'Verve Money,' the company hopes to foster a community of women investors who can partner in each other's wealth-building journey. The platform's dedication to diversity, inclusion, and gender equity sets it apart as an empowering tool for women seeking to make a positive impact on the world while securing their financial future. As the 'Verve Money' app takes flight, it aspires to revolutionize the investment landscape, making it more accessible and supportive for women from all walks of life.