Women Entrepreneurs Highly Confident in their Abilities Finds New Research

By: GWL Team | Wednesday, 20 November 2024

New research has come out by CARE’s Women’s Entrepreneurship team that mentioned female entrepreneurs being highly confident in their own abilities and prospects. Expanding their client bases, these female entrepreneurs are building supplier networks while taking critical business decisions.

The research also states that 96 percent of female entrepreneurs has been surveyed and they confirmed being confident with their abilities towards managing and running their operations. On the other hand, 87 percent of them exhibited willingness and ambition for growing their businesses. Lima, Peru’s Maria Jose Huamani stated, “Women entrepreneurs have long been self-assured and know how they want to make decisions for their businesses. Who can do that? Only someone with self-confidence.”

CARE’s Strive Women program director Sarah Hewitt said, “Despite the obstacles that women entrepreneurs face, it’s not confidence they lack but the support of fair market systems.”

In addition, Strive Women program is an initiative that assists women entrepreneurs in building confidence and control, building financial resilience while overall improvement of life.

“The notion that women just need more confidence distorts reality: there are hundreds of millions of women worldwide already leading small businesses with purpose and resilience. All while overcoming discrimination and systemic barriers. What really needs to change are the systems that continue to limit their potential,” added Sarah.

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