With its specialized ranking system, sports platform, On3 has recently evaluated and ranked top female athletes in NIL industry. Providing the latest insights, On3 has highlighted the top 10 athletes to have excelled in the Women’s NIL 100.
Ranking is determined by exposure, performance and their power to influence, since NIL evaluations makes sure that the monetary details remain undisclosed to the public.
Recent ranking of top ten players comprises of Livvy Dunne ($4.1 million), Flau'Jae Johnson ($1.5 million), Paige Bueckers ($1.5 million), Kai Trump ($1.2 million), Haley Cavinder ($889K), Hanna Cavinder ($862K), Hailey Van Lith ($772K), Nijaree Canady ($751K), Juju Watkins ($739K), and Anna Frey ($681K).
Recognizing the value of their personal brands, the million-dollar elite four, Livvy Dunne, Flau'Jae Johnson, Paige Bueckers, and Kai Trump have strategically capitalized on market opportunities within their industries. Livvy’s stellar gymnastics performance extends far and beyond, as she balances her fifth year with Louisiana State Tigers, with remarkable lineup of brand deals ranging from Nautica to American Eagle. She has been a driving force in the NIL landscape.
Flau'Jae started from scratch, and playing under Kim Mulkey, she has built a reputation competing against top names in college and pro basketball. She has used her passion from hip-hop to establish her brand in the music industry. She strategically grew her social media presence, partnering with industry-aligned brands like JBL Audio.
Holding the third spot, Paige, valued at $1.5 million, dominates for UConn Huskies, posting 18.8 points, 4.1 rebounds, and 4.4 assists per game. With a No. 1 ranking in the WNBA mock draft, Bueckers is preparing for the Unrivaled League, backed by major deals with Nike and Gatorade.
Joining her Miami Hurricanes golf program, Kai has launched her college career ahead of schedule, giving a boost to her NIL stock. Banking upon her impressive digital influence, she enhances her marketability securing future endorsements. She is poised to become a dominant face as she transitions into collegiate athletics.
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