Women Owned Marketing Firms ParkerWhite & Crowe PR form Creative Alliance

Crowe PR and ParkerWhite, two women-owned marketing firms with offices in San Diego, have announced the formation of a creative strategic collaboration to collaborate with clients in the medical technology sector. The announcement fell on the most recent International Day for Women.

Both businesses, according to a statement, have complementary med-tech capabilities. For businesses in the healthcare technology, consumer goods, and hotel industries, Crowe PR, launched in 2014, offers services in public relations, thought leadership, social media amplification, crisis communications, influencer marketing, and content production.

ParkerWhite, a company created in 1997, specializes in providing brand planning, creative services, website design, digital marketing, social media, and video-TV production services to customers in the healthcare and wellness industries.

According to Cindy White, CEO and creative director of ParkerWhite, and Anna Crowe, CEO of Crowe PR, real negotiations about strategic cooperation started last year, according to the Times of San Diego.

"Cindy and I have known each other for several years as creative agency colleagues, and as both of our companies evolved, our paths have crossed with various clients," added Anna. When we reunited in 2022, we discovered that our services were complimentary and that we shared a lot of the same beliefs and principles.

White remarked, "I've spoken with Anna over the phone a few times about working together on client jobs. We reunited in 2022 and discovered fantastic synergies in our goals of collaborating with businesses that are committed to enhancing people's lives via healthcare and med-tech.

Two brands whose launches are planned for the second quarter are the subject of current campaign development by the two companies. We will be working together on a direct-to-consumer women's health product as well as a fascinating nutrition-based program, according to White.

DermTech, Sonendo, Skrewball Peanut Butter Whiskey, Sanuk, and Lopesan Costa Bavaro Resort are just a few of Crowe PR's 28 clients right now.

Avanos Medical, Leukemia & Lymphoma Society, Sofia & Grace, Fujifilm Sonosite, Protom International, and PavMed are listed among ParkerWhite's current clients. The company has ten employees and a network of independent freelancers.

According to Anna, Crowe PR is drawn to clients and creative partners who are dedicated to innovation and altering people's lives. "The whole ParkerWhite team, including Cindy, shares our enthusiasm for quality, originality, and innovation. We are motivated by their remarkable body of work and eager to provide full service to med-tech companies looking for a coordinated strategy for branding and public awareness.

Modernizing a company's brand improves the workplace environment and the customer experience, which in turn promotes commercial success, according to White. "The strategic marketing strategy is advanced through earned media and content production, which raises consumer knowledge of brands, their capabilities, and their message. Our collaboration with Crowe PR, another female-owned creative business in San Diego, is complementary.