The 2023 edition of Kancil Awards, Malaysia’s longest running advertising awards competition has been announced by the Association of Accredited Advertising Agents of Malaysia (4As).
The theme for this year’s awards is Make It For Malaysia. 2023’s Kancils will showcase the paramount “made-in-Malaysia” creativity. It is also slated to create a benchmark for diversity, equity and inclusion (DEI) in the industry.
Another significant factor for Kancils 2023 is that for the first time the awards are being led by two women, co-organising chairpersons Yee Hui Tsin, CEO at TBWA Group Malaysia and Joyce Gan, partner and group client services director at Fishermen Integrated.
“Creativity is being called upon like never before. Having two women co-chair for the Kancils for the first time in 25 years is a creative act in itself, and it shows that the 4As is committed to DEI through these actions.
“It’s an absolute honour being co-organising chairpersons for the awards. Partnering with Joyce has been amazing – whilst we are from different agency make-up, our ‘gung-ho and just do’ hustle made it fun to bring the Kancils to life this year,” said Yee in a statement.
“We proudly acknowledge the incredible force that women have become in our industry. The ‘Mad Men’ era is far behind us. In a field where male dominance was once the norm, over 50% of my company is comprised of strong and talented women.
“Our workforce proudly represents the vibrant, dynamic and forward-thinking nature of our industry,” said Gan.
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