WTA Undergoes Rebranding Effort to Popularise Women's Tennis, Unveils New Logo

• WTA is undergoing a complete rebranding across its website, social media, and other platforms.
• The rebrand brings a striking new look to promote women’s professional tennis.

Sports organization, Women’s Tennis Association (WTA) unveiled a complete rebranding across its website, social media channels, and various platforms. This marks the most significant redesign since the late 2020 update, offering a bold and refreshed look to women's professional tennis and highlighting the role of women in shaping the sport's future. 

WTA aims to inspire fans, create new heroes, and build a lasting legacy through tennis. In its new campaign, top players share their personal stories and what drives them to "Rally the World," showing that the WTA is not just a sports platform, but a stage for greatness.

A major shift in the rebranding is the move away from the iconic purple color scheme. For the first time in recent history, the WTA has adopted green as its primary color, along with a revamped logo that signals a bold new direction. The previous purple logo, featuring a female tennis player, was introduced in December 2020, replacing the oval-shaped WTA logo that had been in place for ten years.

In addition to the new logo, the redesigned WTA website features some subtle updates, though its overall design and functionality remain largely consistent with the previous version for now. The true transformation, however, is reflected in the brand's refreshed mission and messaging.

The WTA’s new slogan, “Rally the World,” seeks to inspire fans, uplift its athletes, and solidify its legacy as more than just a sports organization. As part of the launch campaign, several of the WTA's top players share their personal journeys and the motivation behind their commitment to “Rally the World,” positioning the WTA not only as a competitive platform but also as a stage for excellence.

The WTA's commercial arm, WTA Ventures, led the rebranding effort as part of a larger strategy to broaden the global influence of women’s tennis. This year long initiative, created in partnership with branding experts ChapterX and Nomad Studio, was shaped by feedback from athletes, fans, and partners to enhance engagement and generate lasting value.

The new identity officially launches across all WTA platforms today, with updated broadcast graphics set to debut on March 5. On-site branding will be progressively introduced during the 2025 season, beginning with the BNP Paribas Open at Indian Wells on March 2.