The future of affiliate marketing holds promising prospects as it continues to adapt to the evolving digital landscape. Amid this transformation, industry leaders are playing a pivotal role in shaping the trajectory of this dynamic field. One such prominent figure is Rima Hani, the Founder & Marketing Director of Global Network. With extensive expertise in Media and Marketing, Rima Hani leads the affiliate program at Global Network with a global perspective. She efficiently tracks, reports, and automates affiliate operations, contributing to the program's success on a daily basis. Rima Hani's proactive approach and specialization in affiliate marketing services empower businesses of all kinds to flourish. Let’s discover more insight from her in the below interview snippets.

Tell us about the foundational period of your life. What were the significant initial factors that molded you as a person?

I encountered many challenging situations during my early years. However, I consistently strive to focus on the positive aspects and avoid negativity. I exert significant effort to transform adverse encounters into constructive and beneficial outcomes. Consequently, I've harnessed the difficulties I faced as a driving force to enhance both my personal life and professional endeavors.

Share with us your past experiences in the field. What specific domains do you excel in as a leader in the realm of digital marketing?

In 2014, I initiated my journey in the realm of Marketing. I became part of a small organization specializing in SMS and Email Marketing, marking the genesis of my fascination with the field. Subsequently, I transitioned to a different company that focused on Affiliate Marketing, which has now become my primary sphere of expertise. It was during this period that I recognized my genuine passion. Over the course of more than 8 years, my unwavering commitment has been directed towards excelling in the domain of Affiliate Marketing.

What prompted the establishment of a global network? How does the organization enable customers to harness performance marketing for enhanced business outcomes?

Your query is truly thought-provoking. Following half a year of engagement with the aforementioned affiliate network and subsequently transitioning into it, I came to the realization that this is my genuine passion, something I aspire to pursue in the years ahead in my career. During this period, I made a resolute commitment to myself that I would eventually establish my own enterprise, tailored according to my vision, with a steadfast focus on delivering top-notch service to all clients.

At the heart of Affiliate Marketing lies the concept of delivering bona fide and deeply interested customers to clients. The distinctive aspect is that clients opt to re­munerate solely upon the successful completion of the entire online process by these customers. Consequently, clients are not exposed to significant risk, as their pay­ment is contingent upon customers successfully navi­gating every stage of the online process.

“The pinnacle of my achievements is undoubtedly embodied by my venture, global network”

Share some of the most formidable obstacles confronted by digital marketers within the current business landscape. What strategies do you implement to overcome these hindrances?

In today's world, affiliate marketing is everywhere, making the competition tougher. As a new business, it's really important for us to establish a reputation in this competitive field. This means we need to demonstrate that we've previously helped clients succeed.

To tackle these challenges, I've devised a clever strategy. Our primary aim is to attract a large number of clients, so we can secure a significant portion of the market. Simultaneously, we are selective in choosing publishers. They assist us in promoting and achiev­ing positive outcomes for our clients. This two-part plan helps us address challenges and position our­selves effectively in this bustling and competitive arena.

What notable achievements have marked significant milestones in your professional journey? What is your Mantra for success?

The pinnacle of my achievements is undoubtedly embodied by my venture, Global Network. It has materialized precisely as I envisioned. My formula for attaining success is uncomplicated - I maintain a relentless forward momentum irrespective of obstacles, and I possess the ability to transform adverse circumstances into opportunities for positivity.

What changes do you anticipate on the horizon for the digital marketing realm?

In my view, AI holds the capability to significantly enhance the effectiveness of campaigns conducted by my publishers. It possesses the capacity to introduce novel strategies and perspectives that result in elevated achievements for their endeavors.

What will be the influence of AI on the worldwide marketing terrain? What strategies do you intend to implement at Global Network to synchronize with forthcoming industry shifts?

Effectively, affiliate marketers continually refine their approaches to promotion and advertising. Their practices in recent years diverge significantly from those of the past, serving as a testament to their perpetual efforts to adapt to emerging market trends and adjust their methodologies accordingly.

Rima Hani, Founder & Marketing Director, Global Network

Rima Hani is a seasoned affiliate manager with a strong background in Media and Marketing. As the Founder & Marketing Director of Global Network, she spearheads specialized affiliate marketing services, contributing to business growth and success worldwide.