Joanna Griffiths

Knix

Knix's Founder and President, Joanna Griffiths, revolutionized the intimate clothing business by producing leakproof underwear. Knix has achieved worldwide success because to her impact-driven strategy since its inception in 2013. Joanna built the category into a billion-dollar phenomenon by acquiring many patents, positively influencing millions globally.

Essity purchased 80% of Knix in a record-breaking deal in 2022, solidifying Joanna's image as a trailblazing businesswoman. She was named the 2023 E&Y Entrepreneur of the Year for Canada and continues to push the envelope. Knix is a Toronto-based company that specializes in comfortable, leak-proof intimate gear, such as wireless bras and anti-odor underwear. Knix remains a healthcare innovation standout under Joanna's leadership, exemplifying her devotion to empowering individuals via groundbreaking solutions.