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This Women Focused VC Firm is Pioneering Equality & Diversity in the Funding Space

By: GWL Team | Saturday, 26 August 2023

Women have long been underrepresented in the field of venture capital investment, both as business owners looking for money for their firms and as professionals hoping to work in the VC sector. This gender gap has been made worse by instances of gender bias in financing choices, as female entrepreneurs frequently encounter doubt, specific lines of inquiry, and ultimately receive less investment than their male counterparts. Nevertheless, efforts to correct this imbalance have been driven by the rising appreciation of the benefits of variety.

There are now initiatives and networks, to help and empower women in the VC industry. Female venture capitalists have becoming increasingly well-known, which might result in more fair financing environments since they may be better able to comprehend the particular difficulties encountered by women-led firms. While there are still obstacles to overcome for both female entrepreneurs and VCs, there is a continuous movement for more gender diversity and inclusiveness in venture capital thanks to improved openness, data-driven conversations, and legislative lobbying.

Take for instance, BBG Ventures, an early-stage fund backing female founders. The firm was founded in 2014 with the goal of assisting entrepreneurs who are frequently disregarded by traditional venture capital companies, such as women, non-binary persons, and people of colour. In addition to supporting underrepresented entrepreneurs for the purpose of diversity, this commitment has been made in recognition of the potential for change these people may bring to the digital industry. The path to fair finance is still lengthy despite significant progress as we approach almost a decade of this endeavor.

The Persistence of Funding Disparities

The numbers clearly demonstrate the glaring financing inequities that exist across the venture capital ecosystem. In 2022, just 1.9% of VC financing went to businesses run solely by women. Similar to this, barely 1% of venture capital investment went to Black-founded businesses overall, while slightly more than 1% went to Latina and Black women entrepreneurs. 86.3% of venture capital was secured at the seed stage by businesses with all-white male founding teams, though.

Additionally, a worrying tendency may be seen in the demography of firms with venture capital backing. With 89.3% male founders and 71.6% white founders, these companies are still primarily run by white males. However, research shows that founding teams with diverse gender and racial representation frequently provide investors with 30% greater profits during exits.

Driving Change through Intentional Investment

BBG Ventures has consistently upheld its promise to support founders of all races and gender identities. This strategy's conviction is based on the concept that these varied teams are not only reflective of society as a whole, but also uniquely positioned to develop goods that are in tune with the shifting needs of consumers.

BBG Ventures has released a report on Seed Stage Funding to Underrepresented Founders which highlights this as a crucial step towards transparency. The report serves several goals, including providing insight into how well minority entrepreneurs do in the early-stage fundraising ecosystem, providing advice to both VC investors and underrepresented founders looking for funding, and setting an example by disclosing their own diversity data.

The Quest for Equity in VC Funding

The report's conclusions highlight the fact that hardly any seed stage venture capital companies are actively funding underrepresented founders. Less than 45 of the almost 6,000 VC firms operating at the seed stage have invested at least 49% in women- and BIPOC-led businesses. Only 5% of active funds give priority to minority founders, even when taking into account companies with diversity investment requirements.

Intriguingly, the data shows that companies that have women and people of colour in their founding partnership are more likely to support diverse founders, even in the absence of a clear mandate for diversity. This is consistent with research showing that VC firms with female partners are more likely to invest in businesses with women in executive positions.

Standout Approach

BBG Ventures demonstrates the value of diversity at all levels of decision-making by purposefully investing in diverse founders. Their dedication to developing a more inclusive digital environment is demonstrated by the diversity of their board, staff demographics, and portfolio makeup.

The study emphasizes that while there has been progress, there is still space for growth. Statistics from BBG Ventures show how they have taken a proactive approach to meeting these difficulties head-on, from board representation to staff diversity. To guarantee more thorough efforts are made to create an inclusive workplace, BBG Ventures also pledges to helping its portfolio firms create Diversity, Equity, Inclusion, and Belonging (DEIB) policies.

Conclusion: A Vision for Equitable Innovation

It is still difficult to get equal funding for disadvantaged entrepreneurs in the venture capital ecosystem. Through its persistent commitment and open strategy, BBG Ventures exemplifies how deliberate investment and diversity can spur innovation and produce greater results. BBG Ventures' strategy is a demonstration of how diversity may shape the future of entrepreneurship and innovation as the digital landscape changes.