We live in a hyper digital world where ‘virtual’ is no longer unreal but has become an extension of one’s real lives. Social media platforms have pervaded all aspects of life and the world now relies on social media personalities to take advice on all matters.

The global influencer marketing industry has witnessed remarkable expansion lately. And the ever-evolving world of beauty and cosmetics has seen the emergence of several new-age female beauty influencers have risen to prominence, amassing large followings and shaping trends within the industry.

Beauty-influencers reign supreme among all sectors. According to a survey by A&E Networks, beauty influencers were found to be the most influential among beauty consumers, with 44% of respondents stating that they trust beauty influencers' recommendations over traditional celebrities (A&E Networks).

These beauty influencers have carved out their niches, each with their unique style and approach to beauty. Some may focus on skincare, sharing their extensive knowledge of ingredients and routines for healthy and radiant skin. Others may specialize in makeup artistry, demonstrating intricate techniques and showcasing the latest beauty products. Many influencers also advocate for self-love, body positivity, and embracing individuality.

Let’s meet some of the most influential beauty-influencers who are reshaping consumers’ choices and preferences.

Karen Yueng

In the vast world of social media influencers, Karen Yeung, known as Iamkareno, has carved a niche for herself as a prominent beauty influencer. With a staggering following of over 500 thousand on Instagram and more than 1.58 million subscribers on YouTube, Karen has captivated audiences worldwide with her fashion-forward content and genuine approach to beauty.

Her unique blend of beauty tutorials, product reviews, fashion hauls, and lifestyle vlogs sets her apart in the digital landscape. One of the standout qualities of Iamkareno's beauty content is its celebration of diversity. Karen’s platform embraces and represents individuals of all skin types and colors. Whether you have fair skin, deep skin, or anything in between, Karen’s tutorials offer something for everyone.

Kasey

With her gorgeous and edgy makeup looks, Kasey, also known as Still GlamorUs, has made a name for herself in the huge world of beauty influencers. Kasey's video, which has over 1.02 million YouTube subscribers and a sizable following of over 250 thousand on Instagram, has captured cosmetics lovers all over the world with her flawless attention to detail and capacity to produce amazing makeovers.

What sets Kasey apart from other beauty influencers is her innate talent for creating glamorous makeup looks that exude confidence and creativity. Her tutorials provide step-by-step breakdowns, ensuring that her audience can easily follow along and recreate her stunning creations. Kasey's impact extends beyond the digital realm. She has collaborated with renowned beauty brands, leveraging her expertise and influence to create innovative and high-quality products.

Sagonia Lazarof

Sagonia Lazarof has distinguished herself as a major player in the broad world of beauty influencers, inspiring viewers with her easy and natural makeup looks. Sagonia has established a loyal following on YouTube with more than 706,000 followers, and has grown to be a go-to resource for people looking to improve their beauty regimens with a healthy-looking skin.

Sagonia’s influence goes beyond her lessons because of how relatable and genuine she is. She creates a sense of camaraderie and connection with her audience with her warm and welcoming demeanour. Her followers have a secure place to express themselves and learn from one another since she opens up about her own problems and experiences.

Jessica Vu

Jessica Vu has become a well-known personality on YouTube in the huge world of beauty influencers, enthralling viewers with her mastery of Asian-inspired cosmetics. Jessica has made a name for herself as the go-to expert for anyone looking to embrace and express their Asian background via cosmetics, with a phenomenal following of over 1.6 million followers.

Jessica’s channel is notable for its emphasis on Asian-inspired beauty tutorials. She is familiar with the distinctive physical characteristics, skin tones, and cultural influences that define Asian beauty. Jessica provides periodic "Get Ready With Me" (GRWM) videos and hair instructions in addition to her cosmetic tutorials. These films provide viewers a look into her daily routine and help them develop a closer bond with her.

Nyma Tang

Nyma Tang has become a potent advocate for inclusiveness and representation in the broad world of beauty influencers. Nyma, a South Sudanese beauty influencer, has used her platform to promote greater diversity in the beauty sector, notably by meeting the requirements and preferences of women with darker skin. Nyma has emerged as a key player in the struggle for inclusiveness because to her well-known YouTube series "The Darkest Shade" and her large fan base of close to 500k Instagram followers and 1.36 million YouTube subscribers.

The "Darkest Shade" YouTube series by Nyma has established itself as a go-to source for people with darker skin tones looking for cosmetics that really complement their complexion. Every episode, Nyma evaluates and assesses cosmetics created especially for skin with a lot of melanin. Nyma encourages her audience to embrace their own beauty and identify items that work for them by highlighting inclusive choices and demonstrating their efficacy and quality.

Miranda Rae

Miranda has become a trendsetter in the huge world of beauty influencers, engaging fans with her varied selection of material that touches on every aspect of beauty. Miranda's platform is a goldmine of beauty information and inspiration, covering everything from hair to makeup and skincare. Miranda has amassed a devoted following of over 7 million on TikTok and has received close to 200 million likes, a testament to her immense popularity and the love people have for her humorous beauty content. She seamlessly incorporates her quirky hairstyles, beauty hacks, and makeover tutorials into her daily vlogs.

Brands have taken note of Miranda's notoriety and impact. She has worked with well-known beauty brands, use her platform to inform her audience about cutting-edge goods and services. Because her followers admire her honest approach to beauty and trust her advice, her collaborations have been well received.

Whitney Simmons

Whitney Simmons has become a powerhouse in the world of lifestyle and beauty influencing. With a large following of over 2 million on YouTube, 3.5 million on Instagram, and 1.5 million on TikTok, Whitney has captured the hearts of audiences worldwide with her dynamic content, which encompasses workout videos, Get Ready With Me (GRWM) videos, favorite beauty product recommendations, and daily vlogs.

Whitney is primarily known for her workout videos, where she shares her passion for fitness and motivates her audience to lead a healthy and active lifestyle. Through her workout routines, she inspires individuals to challenge themselves physically, encouraging them to push past their limits and achieve their fitness goals. Whitney’s dedication to fitness resonates with her followers, as they see her as a relatable figure who understands the struggles and triumphs of maintaining a healthy lifestyle.