In the fast-paced and ever-changing commercial world, the role of the Chief Marketing Officer (CMO) has become increasingly critical. A great CMO not only needs to have a deep understanding of the market and the customer but also needs to be able to build a strong brand that resonates with consumers and drives business growth. One of the noteworthy CMOs is Lamia Asag-Gau, the Chief Marketing Officer of Elevate Brands. Born and raised in the Netherlands to Moroccan parents, Lamia's diverse background has given her an edge in the marketing world that few can match. With a Master of Science in international business from Erasmus University and extensive experience working in every aspect of marketing at Unilever, Lamia has honed her expertise over the years, becoming a true force to be reckoned with in the industry.

More Women In Cybersecurity Can Close Gender Gap In Male-Dominated Industries' Says Tenable's Bridgett Paradise

Bridgett brings more than 20 years of experience to her role. She leads the company’s human resources strategy and policies, global recruitment efforts, and organizational development programs, all of which drive the company’s next phase of growth and international expansion. Prior to joining Tenable, she served as chief people officer for Citadel Securities, a global financial institution in Chicago. She also served as Houghton Mifflin Harcourt’s senior vice president and chief people officer, where her responsibilities spanned global talent management and recruitment, as well as organizational design and employee benefits. Bridgett also spent more than 20 years at Microsoft Corporation, where she last served as human resources’ general manager for the worldwide services division. Bridgett has a master’s degree in human resources management and a bachelor’s degree in business communications. In a conversation with Women Entrepreneur India magazine, Bridgett speaks about women’s presence in the global cybersecurity industry, her role at Tenable, and much more.

What Are Some Of Tenable’s Initiatives In Encouraging More Women In Cybersecurity?

The Women@Tenable ERG is an excellent example of how we are focused on creating a community and providing resources for women within the organization and beyond. Additionally, Tenable is invested in building DEI competencies for all employees through our Diversity Equity & Inclusion Learning and Development Curriculum. We also partner with Diversity organizations to recognize and reward the contributions of our women employees in STEM. Overall, these efforts create a more inclusive workplace and foster a sense of belonging for all employees.

Cybersecurity Is Highly Dominated By Men. What Is The Changing Role Of Women In Cybersecurity?

We are beginning to witness more women continuing to forge ahead and fill critical cybersecurity roles but there’s more work to be done. A recent study found that women will represent 35 percent of the global cybersecurity workforce by 2030 and this progress can be sped up if organizations in the sector focus on initiatives to introduce more women into the industry. With more women in cybersecurity, they can open doors for the younger generation to close the gender gap in male-dominated industries.

What Can Businesses Do To Break Down Stereotypes And Misconceptions About Women In Cybersecurity?

One of the biggest misconceptions is that women in cybersecurity are somehow not as technical as their male counterparts, which is not true. The great thing about the field of cybersecurity is that there are many facets to it - from roles that are more technical to roles that are more strategic in nature. By having purposeful inclusivity and equity practices and conversations, organizations can help employees become more aware of these biases.